FLEMINGTON LED

The LED asset at Flemington Racecourse is a long LED screen that sits under the main big screen along the final straight.

This asset is managed by MKTG on behalf of the Victorian Racing Club (VRC).

There are two options for creating content for these LED screens.

  • The FULL spec lets you supply content that covers the whole LED space. 
  • The TILE spec is only for in-race commercial partners only. MKTG will inform you if you need to make this spec.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement

Files

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Deadlines

Deadline
5 working days before event

Contact MKTG immediately if you are unable to meet these deadlines.

The full spec is used for content played when races are not running.

You are able to supply static or animated content for this space. 

The content duration is 30 seconds, if you need to supply a different duration, contact MKTG.

Example FULL graphic - 8960x192

Dimensions

AssetFile Dimension
FULL8960x192

File Format

ContentFPSFile TypeCodecDuration
Video50.mp4H.26430 seconds
Static-.png or .jpgRGB-

MKTG Drop Asset

ContentMKTG Drop Asset
FULLFlemington Full

The tile spec is used during races. You will need to create 3 different tiles which are used on different days based on how many other partners are displayed.

You must supply an image file for this asset. 

Example TILE graphic - 1120x192

Dimensions

AssetFile Dimension
Tile 11120x192
Tile 21494x192
Tile 31792x192

File Format

ContentFile TypeCodec
Static.png or .jpgRGB

MKTG Drop Asset

ContentMKTG Drop Asset
TILEFlemington Tile Suite

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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