- Introduction
The LED asset at Flemington Racecourse is a long LED screen that sits under the main big screen along the final straight.
This asset is managed by MKTG on behalf of the Victorian Racing Club (VRC).
Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- FULL LED spec
The FULL spec is used for content played whenever a race is not running.
You are able to supply static or animated content for this space.
The content is 30 seconds long, if you need to supply a different duration, contact MKTG.
Dimensions
| Asset | File Dimension |
|---|---|
| FULL | 8960x192 |
File Format
| Content | FPS | File Type | Codec | Duration |
|---|---|---|---|---|
| Video | 50 | .mp4 | H.264 | 30 seconds |
| Static | - | .png or .jpg | RGB | - |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| FULL | Flemington Full |
- TILE LED spec
The TILE spec is used during race time. The LED is broken up into 8 spaces for various sponsors.
You must supply a static for this asset.
Dimensions
| Asset | File Dimension |
|---|---|
| TILE | 1120x192 |
File Format
| Content | File Type | Codec |
|---|---|---|
| Static | .png or .jpg | RGB |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| TILE | Flemington Tile |
- Content Guidelines
Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
Files
Due to the way the LED are played out, it is important that all files are the exact same duration.
For in game content make sure the files you create are 15 seconds exactly, and not a frame too long or short.
The duration should read ‘0.00.15.00’
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact the MKTG Drop team to get started.
Instructions for how to use Drop are available here.
Instructions for re-using existing content are found here.
Deadlines
| Deadline |
|---|
| 5 working days before event |
Contact MKTG immediately if you are unable to meet these deadlines.
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Elizabeth Cook to find out how we can help you.
For set-up and assitance with MKTG Drop contact the
MKTG Drop team.
