Flemington LED – In race tile

Introduction

The LED asset at Flemington Racecourse is a long LED screen that sits under the main big screen along the final straight.

This asset is managed by MKTG on behalf of the Victorian Racing Club (VRC).

The in race tile LED spec allows you to create content that is displayed during races.

Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..

Need assitance? MKTG Creative is here to help..

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..

All assets will need to be provided to MKTG 5 business days before the first event.

Contact MKTG immediately if you are unable to meet this deadline.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

High contrast

Maximise contrast between the background and foreground elements.

Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

Tile LED spec

The tile spec is used during races. You will need to create 3 different tiles which are used on different days based on how many other partners are displayed.

You must supply an image file for this asset. 

Example tile LED - 1120 x 192

Dimensions

Asset Dimensions
Tile 1
1120 x 192
Tile 2
1280 x 192
Tile 3
1494 x 192
Tile 4
1792 x 192

File format

File type Colour space
.jpg or .png
RGB

MKTG Drop asset

MKTG Drop Asset
Flemington Tile Suite

Contact

Elizabeth Cook

Content Director

Isaac Moores

MKTG Creative / Specs

Kelvin Giraldo

MKTG Creative / Specs

Create content with
MKTG Creative

We craft content for a broad range of clients across a comprehensive suite of assets. From design to stadium to social media, our in-house studio is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Elizabeth Cook

Head of Content

Isaac Moores

MKTG Creative / Specs