Introduction
The LED asset at Flemington Racecourse is a long LED screen that sits under the main big screen along the final straight.
This asset is managed by MKTG on behalf of the Victorian Racing Club (VRC).
The in race tile LED spec allows you to create content that is displayed during races.
Make sure to read the specs carefully as well as follow the best practice guidelines on this page.
If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here.
If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.
All assets will need to be provided to MKTG 5 business days before the first event.
Contact MKTG immediately if you are unable to meet this deadline.
Content guidelines
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
Tile LED spec
The tile spec is used during races. You will need to create 3 different tiles which are used on different days based on how many other partners are displayed.
You must supply an image file for this asset.
Dimensions
| Asset | Dimensions |
|---|---|
|
Tile 1 |
1120 x 192 |
|
Tile 2 |
1280 x 192 |
|
Tile 3 |
1494 x 192 |
|
Tile 4 |
1792 x 192 |
File format
| File type | Colour space |
|---|---|
|
.jpg or .png |
RGB |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
Flemington Tile Suite |
