Perimeter LED

Introduction

The Perimeter LED asset (sometimes called Field LED or Pitch LED) refers to the digital signage around the perimeter of the boundary fence.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

Digital content deadline

Print deadline

4 weeks before first display

6 weeks before first display

Contact MKTG immediately if you are unable to meet these deadlines.

Late content may not be able to be displayed.

Content guidelines

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

  • Utilise the full height of the LED
  • Don’t leave excessive space above/below content
Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

  • Thick and large text is the most legible
  • Thin or cursive text can be hard to read
High contrast

Maximise contrast between the background and foreground elements.

  • Maximum contrast
  • Not enough contrast
Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

  • Dark and bold colourful background
  • White or light background
Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

  • Smooth and simple animation
  • Animation too fast

Layout

Ensure even spacing

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

  • Even spacing between elements
  • Uneven spacing between elements
Use the whole space

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

  • Good coverage
  • Poor coverage
No content on edges

Do not use your elements to cover up the seams between files. Content will end up cut in half.

This does not apply for scrolling / moving content.

  • No stationary content on edges
  • Stationary content on edges
Have consistent sizes

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

  • Same sized elements
  • Differently sizes elements
Order of content

Consider your designs not only on their own but in relation to each other.

If you have a tile that starts and ends with a logo such as below:

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

At The Gabba and Blundstone ground is slightly raised meaning the bottom 20% of the perimeter LED screens are sometimes not visible. Keep this in mind when creating content for these venues.

Tiled LED

Overview

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Do not create scrolling content for cricket as the dimension and duration requirements make it impossible to seamlessly animate a complete scroll cycle.

Animation

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

  • Seamless animation
  • Not seamless animation
Backgrounds

Coloured/Textured backgrounds should blend from end to end.

  • Seamless background
  • Not seamless background

File creation

How to ensure accurate duration

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

  • After Effects composition settings
How to render large files

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

  • Adobe Media Encoder settings

Perimeter LED specs

You are able to supply static or animated content for this space.

If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play.

Animated content may loop several times before play begins, so we recommend making your content loop.

There are three options for making LED for WBBL venues, however some options are only available at certain venues.

Examples

Perimeter LED Photo 2
Perimeter LED Photo 3
Perimeter LED Photo 4
Perimeter LED Photo 8
Perimeter LED Photo 7
Perimeter LED Photo 6
Perimeter LED Photo 5
Perimeter LED Photo 1

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

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