Introduction
The sight screen is an asset located opposite the ends of the pitch. The sight screen is used for commercial and club content, aswell as take over moments and activations.
Make sure to read the specs carefully as well as follow the best practice guidelines on this page.
If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here.
If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.
Digital content deadline
Print deadline
4 weeks before first display
6 weeks before first display
Contact MKTG immediately if you are unable to meet these deadlines.
Late content may not be able to be displayed.
Content guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
- Consider having the brand logo or main message on screen for majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
Cricket colour conflicts
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays and the colour of the ball being used.
Stadium content will be subject to sign off by the ICC match officials within 24 hours of the match. During the season if there is a request from the players, content colours may also need to be changed.
There will be a screening of content to the ICC match officials before the season commences.
This screening is shortly after the first deadline of the season. It is recommended that you have your content delivered in time for this viewing, so you don’t run the risk of last minute changes.
Uses a red ball, so if you have a large amount of red in your creative, you should consider supplying a non-red version as a back up.
These are day/night tests and use a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider supplying a non-pink/red/orange version as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Due to common cricket camera angles, the right most 300px of the sight screen is seen in close-up quite often.
Consider having a smaller logo, or other key component of your content on the right of your designs to make the most of this.
Due to varying physical sight screen sizes used throughout the season, this assets requires a large title safe area. Do not put any text or important elements in this area.
Sight screen spec
You are able to supply static or animated content for this space.
If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play.
Animated content may loop several times before play begins, so we recommend making your content loop.
Dimensions
| Dimensions | Title safe |
|---|---|
|
800 x 600 |
70 pixels |
File format
| Content | FPS | File type | Codec | In-match duration | In-break duration |
|---|---|---|---|---|---|
|
Video |
30 |
.mp4 |
H.264 |
5 seconds |
Unspecified |
|
Static |
- |
.jpg or .png |
RGB |
- |
- |
MKTG Drop assets
| Content | Uses | Duration | MKTG Drop Asset |
|---|---|---|---|
|
Animation + Static |
In-match |
5 seconds + Static frame |
Sight Screen Animation + Static |
|
Static only |
In-match In-break |
- |
Sight Screen Static only |
|
Animation only |
In-break |
Unspecificed |
Sight Screen Animation only |
Examples
