Introduction
The Stage Screen is a temporary screen on the stage at the MCG.
Contact MKTG to find out if you will need to make this spec also.
Make sure to read the specs carefully as well as follow the best practice guidelines on this page.
If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here.
If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.
Digital content deadline
Print deadline
4 weeks before first display
6 weeks before first display
Contact MKTG immediately if you are unable to meet these deadlines.
Late content may not be able to be displayed.
Content guidelines
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
File creation
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
- After Effects composition settings
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Adobe Media Encoder settings
Stage screen spec
You must supply an video file for this space.
Any commercial animated content should only have minimal or basic movement. This creative is likely to be displayed for a long duration and shouldn’t be overly distracting.
Performance or bespoke content can be as bold as you like!
There is no set duration for this spec, however any video file will loop.
Dimensions
| Dimensions |
|---|
|
1664 x 416 |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
25 |
.mp4 |
H.264 |
Unspecified (looping) |
|
Static |
- |
.jpg or .png |
RGB |
- |
MKTG Drop asset
| MKTG Drop Asset |
|---|
|
Stage Screen - Cricket |
Examples
