MCG Gates

Introduction

Every major gate around the MCG features a large LED screen.

Some or all may be available to venue hirers / clubs. MKTG will inform you which screens you will be able to use.

These screens can feature no commercial messages.

Make sure to read the specs carefully as well as follow the best practice guidelines on this page.

If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.

Submission & Deadlines

All content is submitted via our content management portal MKTG Drop.

Instructions for uploading and re-using content via MKTG Drop can be found here.

If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.

All assets will need to be provided to MKTG 5 business days before the first event.

Contact MKTG immediately if you are unable to meet this deadline.

Content guidelines

What works best

  • High contrast graphics
  • Bold logos and type
  • Dark backgrounds with light text / logos
  • Short messages
  • Consider having the brand logo or main message on screen for majority of the time​

What to avoid

  • Flashing or overly distracting graphics
  • Very fast movement
  • Small or thin text
  • Limit unbranded time and space

Legibility

Maximise scale

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

  • Utilise the full height of the LED
  • Don’t leave excessive space above/below content
Big and bold is best

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

  • Thick and large text is the most legible
  • Thin or cursive text can be hard to read
High contrast

Maximise contrast between the background and foreground elements.

  • Maximum contrast
  • Not enough contrast
Dark or colourful backgrounds

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

  • Dark and bold colourful background
  • White or light background
Animation tips

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

  • Smooth and simple animation
  • Animation too fast

Layout

Content should be made to fit the ‘Content dimensions’.

However to submit files for these screens you will need to ‘stripe’ these files over several lines to fit the ‘Render dimensions’.

Download the template image to use as a guide.

Each line has a 20 pixel gap between.

Content should be rendered on black.

Gate specs

File format

Content FPS File type Codec Duration
Video
30
.mp4
H.264
Unrestricted (looping)
Static
-
.jpg or .png
RGB
-

Examples

MCG Gates - Photo 1
MCG Gates - Photo 2
MCG Gates - Photo 3
MCG Gates - Photo 5
MCG Gates - Photo 6

Contact

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

CLUB CONTENT

Laura Gualtieri

Create content with

We create content for a myriad of clients for a wide range of assets. From the big screen, to the field LEDs and to the TV’s around the stadium, our in-house studio team is a time efficient and cost effective solution.

MKTG Creative can help not only create content, but provide expert advice on best practice.

Head of Content

Elizabeth Cook

MKTG STUDIO / Specs

Isaac Moores

Find out more

Join MKTG SPECS mailing list

And you always have the latest information.