Introduction
The End of Wicket LED asset refers to the digital signage that sits in front of the Sight Screens at the ends of the pitch.
Make sure to read the specs carefully as well as follow the best practice guidelines on this page.
If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here.
If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.
Digital content deadline
Print deadline
4 weeks before first display
6 weeks before first display
Contact MKTG immediately if you are unable to meet these deadlines.
Late content may not be able to be displayed.
Content guidelines
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
- Utilise the full height of the LED
- Don’t leave excessive space above/below content
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
- Thick and large text is the most legible
- Thin or cursive text can be hard to read
Maximise contrast between the background and foreground elements.
- Maximum contrast
- Not enough contrast
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
- Dark and bold colourful background
- White or light background
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
- Smooth and simple animation
- Animation too fast
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
- Even spacing between elements
- Uneven spacing between elements
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
- Good coverage
- Poor coverage
Do not use your elements to cover up the seams between files. Content will end up cut in half.
This does not apply for scrolling / moving content.
- No stationary content on edges
- Stationary content on edges
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
- Same sized elements
- Differently sizes elements
Consider your designs not only on their own but in relation to each other.
If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
File creation
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
- After Effects composition settings
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Adobe Media Encoder settings
Cricket colour conflicts
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays and the colour of the ball being used.
Stadium content will be subject to sign off by the ICC match officials within 24 hours of the match. During the season if there is a request from the players, content colours may also need to be changed.
There will be a screening of content to the ICC match officials before the season commences.
This screening is shortly after the first deadline of the season. It is recommended that you have your content delivered in time for this viewing, so you don’t run the risk of last minute changes.
Uses a red ball, so if you have a large amount of red in your creative, you should consider supplying a non-red version as a back up.
These are day/night tests and use a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider supplying a non-pink/red/orange version as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
End of wicket LED specs
You are able to supply static or animated content for this space.
If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play.
Animated content may loop several times before play begins, so we recommend making your content loop.
Dimensions
| Venue | Dimensions |
|---|---|
|
All (except SCG) |
3840 x 96 |
|
SCG |
3840 x 96 |
|
3840 x 64 |
File format
| Content | FPS | File type | Codec | In-match duration | In-break duration |
|---|---|---|---|---|---|
|
Video |
30 |
.mp4 |
H.264 |
5 seconds |
Unspecified |
|
Static |
- |
.jpg or .png |
RGB |
- |
- |
MKTG Drop assets
| Content | Uses | Duration | MKTG Drop Asset |
|---|---|---|---|
|
Animation + Static |
In-match |
5 seconds + Static frame |
EOW Animation + Static - [Standard 30 / SCG 30] |
|
Static only |
In-match In-break |
- |
EOW Static only - [Standard / SCG] |
|
Animation only |
In-break |
Unspecificed |
EOW Animation only - [Standard 30 / SCG 30] |
Examples
