Introduction
The full screen elements spec is for creating frames, lower third titles and bugs (small graphics in the corner of the screen).
Make sure to read the specs carefully as well as follow the best practice guidelines on this page.
If you require assistance understanding how to create content or need help designing content, MKTG Creative is here to help.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here.
If you are new to MKTG Drop, you can request a log in with the MKTG Drop Team.
Club deadlines
Club content, club commercial partners, club form.
| First Home Match | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Thursday |
Monday 12pm |
|
Friday |
Tuesday 12pm |
|
Saturday |
Tuesday 12pm |
|
Sunday |
Wednesday 12pm |
|
Monday |
Wednesday 12pm |
|
Tuesday |
Thursday 12pm |
|
Wednesday |
Friday 12pm |
Commercial deadlines
AFL commercial partners.
| Start of season | Deadline |
|---|---|
|
Round 1 |
23rd February 2024 |
|
Round 2 |
1st March 2024 |
| Match day | Deadline |
|---|---|
|
Any |
Monday 12pm |
Contact MKTG immediately if you are unable to meet these deadlines.
Content guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
- Consider having the brand logo or main message on screen for majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
When creating frames or lower thirds you should aim to not cover too much of the big screen vision. We recommend taking up no more than 220 pixels total from the height or width of the screen.
Consider how your frame will be used and which areas of the screen you might be covering up. For example don’t cover up an area of the frame that is likely to feature people’s heads if it is for an interview segment.
Elements spec
The element spec is for creating graphics that go over the big screen live vision.
Dimensions
| Asset | Venue | Dimensions | Title safe |
|---|---|---|---|
|
Big screen frame |
MCG Marvel Stadium |
1920x1080 |
60 pixels |
File format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
|
Video |
25 |
.mov |
ProRes 4444 with alpha |
Max 15 sec |
|
Static |
- |
.png |
RGB with alpha |
- |
MKTG Drop asset
| Content | MKTG Drop Asset |
|---|---|
|
Frames and Bugs |
Big Screen - Elements |
Examples
