Introduction
The End of Wicket LED asset refers to the digital signage that sits in front of the Sight Screens at the ends of the pitch.
Submission & Deadlines
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Digital content deadline
Print deadline
4 weeks before first display
6 weeks before first display
Contact MKTG immediately if you are unable to meet these deadlines.
Late content may not be able to be displayed.
Content guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
-
Have the main message on screen for
majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
Cricket colour conflicts
Due to the direct line of sight with players and umpires on the field, on-ground displays and ball colour require careful consideration.
All stadium content must be approved by ICC match officials within 24 hours of each match. During the season, content colours may need to change if requested by players or match officials.
Content will be screened by ICC officials before the season begins, shortly after the first deadline. To avoid last-minute changes, it is recommended content is delivered in time for this screening.
Uses a red ball, so if you have a large amount of red in your creative, you should consider supplying a non-red version as a back up.
These are day/night tests and use a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider supplying a non-pink/red/orange version as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
Uses a white ball, so if you have a large amount of white in your creative, you should consider supplying a dulled or reverse option as a back up.
End of wicket LED specs
You are able to supply static or animated content for this space.
If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play.
Animated content may loop several times before play begins, so we recommend making your content loop.
Review and follow our best practices guide to ensure your content displays correctly at the stadium. Example videos and images are available for reference..
Dimensions
| Venue | Dimensions |
|---|---|
|
All (excluding SCG) |
3840 x 96 |
|
SCG |
3840 x 96 |
|
3840 x 64 |
File format
| Content | FPS | File type | Codec | In-match duration | In-break duration |
|---|---|---|---|---|---|
|
Video |
50 |
.mp4 |
H.264 |
5 seconds |
Unspecified |
|
Static |
- |
.jpg or .png |
RGB |
- |
- |
MKTG Drop assets
| Content | Uses | Duration | MKTG Drop Asset |
|---|---|---|---|
|
Animation + Static |
In-match |
5 seconds + Static frame |
EOW Animation + Static - [Standard 50 / SCG 50] |
|
Static only |
In-match In-break |
- |
EOW Static only - [Standard / SCG] |
|
Animation only |
In-break |
Unspecificed |
EOW Animation only - [Standard 50 / SCG 50] |
All content is submitted via our content management portal MKTG Drop.
Instructions for uploading and re-using content via MKTG Drop can be found here..
Examples
