MKTG’s IPTV system manages the content on the hundreds of TV screens at the MCG and Marvel Stadium. These screens are used for advertising as well as menus, way-finding and house-keeping.

There are 4 different content layouts that are used to cover all the screen sizes and uses.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

What works best

What to avoid


All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Club Deadlines

Match dayDeadline
ThursdayMonday 12pm
FridayTuesday 12pm
SaturdayTuesday 12pm
SundayWednesday 12pm
MondayWednesday 12pm
TuesdayThursday 12pm
WednesdayFriday 12pm
First Home MatchContent Deadline
Round 1Wednesday 23rd February 2022
Round 2Thursday 3rd March 2022

Commercial Deadline

Match dayDeadline
AnyMonday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.


Click an image to get a better look at the layout requirements.

Render all graphics at the full 1920×1080 resolution. You must create all four formats to display properly.

Title safe: 60px around the edges of the screen.

Overhang: 50px. You may overhang a small amount of content on the L-Wrap, Strap and Side graphic.

These graphics can be images or short looping videos. Images should be .png files with alpha, video files should be .mp4s with the empty areas left black. IPTV video files are keyed out using a Luma key.

This means that anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.

Do not fade to black at the start or end of your animation.

An After Effects template for checking the Luma key available here.

Example Full
Example L-Wrap
Example Strap
Example side

IPTV - File Specifications

Content typeDimensionsFPSFile typeCodecDuration
Video1920 x 108025.mp4H.264 on Black15 seconds (looping)
Static1920 x 1080-.pngRGB with Alpha-

IPTV - MKTG Drop Asset

ContentUploadMKTG Drop Asset Name
IPTV1 x Full
1 x L-Wrap
1 x Strap
1 x Side
IPTV Suite
IPTV Full Frame Only1 x FullIPTV Full Frame Only

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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