Below are the technical specification outlining how to make and upload files for the 100m LED for the 2020/21 WBBL season.


Venues and specs are subject to change as the fixture is finalised.


We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Perimeter LED is a large strip of LED screens that runs 100m around the oval. You are able to supply static or animated content for this space. 


If creating animated content you must also provide a static version of the last frame of your animation which will be held on the screen. In play animated content runs for 5 seconds before freezing on the last frame. 


You will need to either create one tile which will be displayed four times (2560×96) OR create content for the whole LED (10,240×96).


Perimeter LED - Tile Dimensions


Perimeter LED - Full Dimensions


Perimeter LED - File Format

ContentFPSFile typeCodecIn play durationOut of play duration
Video30.mp4H.2645 secUnspecified
Static-.jpg or .pngRGB - 72dpi--

Perimeter - MKTG Drop Asset

Content TypeUsedContentMKTG Drop Asset
TileIn match - Commercial
In match - Club / League
Animation + StaticPerimeter Tile Animation + Static - WBBL
TileCommercial and non-commercialAnimation onlyPerimeter Tile Animation only - WBBL
TileCommercial and non-commercialStatic onlyPerimeter Tile Static only - WBBL
FullIn match - Commercial
In match - Club / League
Animation + StaticPerimeter Full Animation - WBBL
FullCommercial and non-commercialAnimation onlyPerimeter Full Animation only - WBBL
FullCommercial and non-commercialStatic onlyPerimeter Full Static only - WBBL

What works best

What to avoid

Designing for LED

If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.

To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.

Check the background

Coloured/Textured backgrounds will need to blend from end to end.

Seamless background
Not seamless background

Animated elements

Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.

Seamless animation
Not seamless animation

Element sizes

You should keep all logos and assets the same size across all different tiles.

Same sized elements
Differently sized elements


Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile - Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.

Two tiles - Logo on each end


Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.

One tile - Logos over the ends

Large file dimensions

If you are required to make an .mp4 file that is larger than 4096 pixels wide, you may run in to some issues. Adobe Media Encoder is able to export larger files, but some settings need to be checked.

First you will need to go to the ‘Encode settings’ and un-tick ‘Profile’ and ‘Level’.

Then set these to ‘Main’ and ‘Unrestricted’ respectively.

Before you render, double check your width and height settings are what you are expecting to export.

Adobe Media Encoder settings

Back up content

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the match officials within 24 hours of the match.


There will be a screening of content to the match officials before the season commences. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.


WBBL uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or a reverse option as a back up


All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact Christie Bence to get started.

Instructions on how to use Drop are available here.


MKTG Drop open04/09/20

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

WBBL Cricket specs – MKTG

Page created 20/09/20

MKTG Drop Asset names updated 09/11/20