Below are the technical specification outlining how to make and upload files for the 100m LED for the 2020/21 WBBL season.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
Perimeter LED is a large strip of LED screens that runs 100m around the oval. You are able to supply static or animated content for this space.
If creating animated content you must also provide a static version of the last frame of your animation which will be held on the screen. In play animated content runs for 5 seconds before freezing on the last frame.
You will need to either create one tile which will be displayed four times (2560×96) OR create content for the whole LED (10,240×96).
Perimeter LED - Tile Dimensions
Perimeter LED - Full Dimensions
Perimeter LED - File Format
|Content||FPS||File type||Codec||In play duration||Out of play duration|
|Static||-||.jpg or .png||RGB - 72dpi||-||-|
Perimeter - MKTG Drop Asset
|Content Type||Used||Content||MKTG Drop Asset|
|Tile||In match - Commercial|
In match - Club / League
|Animation + Static||Perimeter Tile Animation + Static - WBBL|
|Tile||Commercial and non-commercial||Animation only||Perimeter Tile Animation only - WBBL|
|Tile||Commercial and non-commercial||Static only||Perimeter Tile Static only - WBBL|
|Full||In match - Commercial|
In match - Club / League
|Animation + Static||Perimeter Full Animation - WBBL|
|Full||Commercial and non-commercial||Animation only||Perimeter Full Animation only - WBBL|
|Full||Commercial and non-commercial||Static only||Perimeter Full Static only - WBBL|
What works best
What to avoid
Designing for LED
If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.
To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.
Check the background
Coloured/Textured backgrounds will need to blend from end to end.
Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.
You should keep all logos and assets the same size across all different tiles.
Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.
Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.
Large file dimensions
If you are required to make an .mp4 file that is larger than 4096 pixels wide, you may run in to some issues. Adobe Media Encoder is able to export larger files, but some settings need to be checked.
First you will need to go to the ‘Encode settings’ and un-tick ‘Profile’ and ‘Level’.
Then set these to ‘Main’ and ‘Unrestricted’ respectively.
Before you render, double check your width and height settings are what you are expecting to export.
Back up content
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the match officials within 24 hours of the match.
There will be a screening of content to the match officials before the season commences. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
WBBL uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or a reverse option as a back up
|MKTG Drop open||04/09/20|
Contact MKTG immediately if you are unable to meet these deadlines.