The print asset refers to the printed signage located around the stadium. This is generally around the front face of the grandstands.
Every stadium has their own signage requirements, however to keep it simple MKTG only require a mock up of one size along with working files. From here the printers will roll out the various size requirements and provide printing proofs for review.
Venues and specs are subject to change as the fixture is finalised. We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
When creating content for printed signage you must provide print-ready pdfs.
If you are unable to create a document the full size of the content, include in the file name what percentage size you have created in (eg. “Signage @50%.pdf”).
Include trim marks and colour bars.
Due to the many dimensions print signage rolls out to, we recommend content simply feature a logo or a logo and very short tagline.
Logos should be horizontal / un-stacked.
Print signage can be stored and often re-used between seasons. For this reason we recommend avoiding specific campaign messages.
In support of the McGrath Foundation, the Sydney Test match will be themed pink.
You are invited to show your support by featuring a predominantly pink creative, across your assets.
This is generally achieved by changing the background of your creative to pink.
If you are displaying during this event, you may supply a second version of your creative with a pink background, or simply request the printers to mock up what it will look like.
Pink – C0 M90 Y40 K0
Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the match officials within 24 hours of the match.
There will be a screening of content to the match officials before the season commences. It is recommended that you have your content delivered by the due date, to allow for this viewing so that you don’t run the risk of last minute changes.
You can upload a second version of your creative to MKTG Drop with ‘backup’ added to the title to ensure this is on hand if required.
In the case of a red/pink ball, you should consider turning any red/pink/orange sections black or grey-scale for your back up.
In the case of a white ball, you should consider a dulled or reversed option (dark background) for your back up.
Day/Night Test Matches:
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.
This does not apply for scrolling / moving content.
Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Print signage is to be submitted to Elizabeth Cook via email.
Please also include any specific CMYK values used in your signage, so we can double check this with the printers.
Print assets should be supplied one month before first event.
Contact MKTG immediately if you are unable to meet these deadlines.