CRICKET PRINT SIGNAGE

The print asset refers to the printed signage located around the stadium. This is generally around the front face of the grandstands.

Every stadium has their own signage requirements, however to keep it simple MKTG only require a mock up of one size along with working files. From here the printers will roll out the various size requirements and provide printing proofs for review.

NOTE

Make sure to read the specs carefully as well as follow the best practice guidelines.

BE AWARE

Venues and specs are subject to change as the fixture is finalised. We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

NEED HELP?

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

When creating content for printed signage you must provide print-ready pdfs.

If you are unable to create a document the full size of the content, include in the file name what percentage size you have created in (eg. “Signage @50%.pdf”).

Include trim marks and colour bars.

Due to the many dimensions print signage rolls out to, we recommend content simply feature a logo or a logo and very short tagline.

Logos should be horizontal / un-stacked.

Print signage can be stored and often re-used between seasons. For this reason we recommend avoiding specific campaign messages.

In support of the McGrath Foundation, the Sydney Test match will be themed pink.

You are invited to show your support by featuring a predominantly pink creative, across your assets.

This is generally achieved by changing the background of your creative to pink.

If you are displaying during this event, you may supply a second version of your creative with a pink background, or simply request the printers to mock up what it will look like.

Pink – C0 M90 Y40 K0

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the match officials within 24 hours of the match.

There will be a screening of content to the match officials before the season commences. It is recommended that you have your content delivered by the due date, to allow for this viewing so that you don’t run the risk of last minute changes.

You can upload a second version of your creative to MKTG Drop with ‘backup’ added to the title to ensure this is on hand if required.

In the case of a red/pink ball, you should consider turning any red/pink/orange sections black or grey-scale for your back up.

In the case of a white ball, you should consider a dulled or reversed option (dark background) for your back up.

Test Matches: 

Day/Night Test Matches:

T20/ODI:

BBL: 

Red Ball

Pink Ball

White Ball

White Ball

Layout

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Submission

Print signage is to be submitted to Elizabeth Cook via email.

Please also include any specific CMYK values used in your signage, so we can double check this with the printers.

Deadlines

Print assets should be supplied one month before first event.

Contact MKTG immediately if you are unable to meet these deadlines.

Example of printed signage

Dimensions

File Dimension
9000mm x 800mm

File Format

TypeFile typeColour Space
Printed.pdfCMYK - 300DPI

Print signage should be sent directly to MKTG Head of Content Elizabeth Cook.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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