INTERNATIONAL – TV CENTRIC LED

Below are the technical specification outlining how to make and upload files for the TV Centric Parapet for the 2020/21 International cricket season.

 

Venues and specs are subject to change as the fixture is finalised.

 

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

TV Centric LED is an asset which takes up a small portion of the parapet LED beside the sight screens. You must supply static content for this space.

TV Centric LED - Tile Dimensions

VenueTile 1Tile 2Tile 3Tile 4Tile 5Tile 6
MCG3080x642800x642350x641700x641050x64600x64
Adelaide Oval2380x802150x801536x80---
The Gabba620x72-----
SCG600x72-----

TV Centric LED - File Format

ContentFPSFile typeCodecIn play durationOut of play duration
Static - All venues-.jpg or .pngRGB - 72 DPI--

TV Centric LED - MKTG Drop Asset

ContentMKTG Drop asset
StaticTV Centric Static only - [VENUE NAME]

What works best

What to avoid

Designing for LED

If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.

To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.

In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps. 

Check the background

Coloured/Textured backgrounds will need to blend from end to end.

Seamless background
Not seamless background

Element sizes

You should keep all logos and assets the same size across all different tiles.

Same sized elements
Differently sized elements

Layout

Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile - Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.

Two tiles - Logo on each end

Edges

Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.

One tile - Logos over the ends

Back up content

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.

 

There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.

 

TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.

T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.

DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact Christie Bence to get started.

Instructions on how to use Drop are available here.

Deadlines

MatchDeadline
First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night) 18th Nov 2020
First T20: Friday, December 4 – Manuka Oval, Canberra (Night) 20th Nov 2020
Second T20: Sunday, December 6 – Sydney Cricket Ground (Night) 20th Nov 2020
Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night) 20th Nov 2020
First Test: December 17-21 – Adelaide Oval (Day-Night) 26th Nov 2020
Second Test: December 26-30 – Melbourne Cricket Ground 5th Dec 2020
Third Test: January 7-11 – Sydney Cricket Ground 17th Dec 2020
Fourth Test: January 15-19 – The Gabba, Brisbane 25th Dec 2020

Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

International Cricket specs – MKTG

Page created 05/10/20

MKTG Drop Asset names updated 09/11/20

Gabba Parapet specs added 10/11/20

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