INTERNATIONAL – SIGHT SCREEN

Below are the technical specification outlining how to make and upload files for the Sight Screen for the 2020/21 International cricket season.

 

Venues and specs are subject to change as the fixture is finalised.

 

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Sight Screen are two large square screens that sit at either end of the oval. You are able to supply static or animated content for this space. 

 

If creating in play animated content, you must also provide a static version of the last frame of your animation which will be held on the screen. In play animated content runs for 5 seconds before freezing on the last frame.

Animated & Static - Dimensions

VenuesFile DimensionSafe Zone
All800x60070 pixels from edge

Animated & Static - File Format

ContentFPSFile TypeCodecIn play durationOut of play duration
Animated30.mp4H.2645 secondsUnspecified
Static-.jpg or .pngRGB--

Animated & Static - MKTG Drop Asset

ContentUsedDurationMKTG Drop Asset
Animation + StaticIn match - Commercial
In match - Club / League
5 seconds + Static last frameSight Screen Animation + Static
Static onlyCommercial and non-commercial-Sight Screen Static only
Animation onlyCommercial and non-commercialUnspecifiedSight Screen Animation only

What works best

What to avoid

Due to common cricket camera angles, the right most 300px of the sight screen is seen in close-up often.

Consider having a smaller logo, or other key component of your content on the right of your designs to make the most of this.

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.

 

There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.

 

TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.

T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.

DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact Christie Bence to get started.

Instructions on how to use Drop are available here.

Deadlines

MatchDeadline
First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night) 18th Nov 2020
First T20: Friday, December 4 – Manuka Oval, Canberra (Night) 20th Nov 2020
Second T20: Sunday, December 6 – Sydney Cricket Ground (Night) 20th Nov 2020
Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night) 20th Nov 2020
First Test: December 17-21 – Adelaide Oval (Day-Night) 26th Nov 2020
Second Test: December 26-30 – Melbourne Cricket Ground 5th Dec 2020
Third Test: January 7-11 – Sydney Cricket Ground 17th Dec 2020
Fourth Test: January 15-19 – The Gabba, Brisbane 25th Dec 2020

Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

International Cricket specs – MKTG

Page created 05/10/20

MKTG Drop Asset names updated 09/11/20

Gabba Parapet specs added 10/11/20

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