Below are the technical specification outlining how to make and upload files for the Sight Screen for the 2020/21 International cricket season.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
Sight Screen are two large square screens that sit at either end of the oval. You are able to supply static or animated content for this space.
If creating in play animated content, you must also provide a static version of the last frame of your animation which will be held on the screen. In play animated content runs for 5 seconds before freezing on the last frame.
Animated & Static - Dimensions
|Venues||File Dimension||Safe Zone|
|All||800x600||70 pixels from edge|
Animated & Static - File Format
|Content||FPS||File Type||Codec||In play duration||Out of play duration|
|Static||-||.jpg or .png||RGB||-||-|
Animated & Static - MKTG Drop Asset
|Content||Used||Duration||MKTG Drop Asset|
|Animation + Static||In match - Commercial|
In match - Club / League
|5 seconds + Static last frame||Sight Screen Animation + Static|
|Static only||Commercial and non-commercial||-||Sight Screen Static only|
|Animation only||Commercial and non-commercial||Unspecified||Sight Screen Animation only|
What works best
What to avoid
Due to common cricket camera angles, the right most 300px of the sight screen is seen in close-up often.
Consider having a smaller logo, or other key component of your content on the right of your designs to make the most of this.
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.
There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.
T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.
DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.
|First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night)||13th Nov 2020|
|Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night)||13th Nov 2020|
|Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night)||18th Nov 2020|
|First T20: Friday, December 4 – Manuka Oval, Canberra (Night)||20th Nov 2020|
|Second T20: Sunday, December 6 – Sydney Cricket Ground (Night)||20th Nov 2020|
|Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night)||20th Nov 2020|
|First Test: December 17-21 – Adelaide Oval (Day-Night)||26th Nov 2020|
|Second Test: December 26-30 – Melbourne Cricket Ground||5th Dec 2020|
|Third Test: January 7-11 – Sydney Cricket Ground||17th Dec 2020|
|Fourth Test: January 15-19 – The Gabba, Brisbane||25th Dec 2020|
Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.
Contact MKTG immediately if you are unable to meet these deadlines.