Below are the technical specification outlining how to make and upload files for the Perimeter LED for the 2020/21 International cricket season.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- Perimeter LED
Perimeter LED is a large strip of LED screens that run around the field level of the oval. You are able to supply static or animated content for this space.
In play animated content runs for 5 seconds before freezing on the last frame.
If creating in play animated content you must also provide a static version of the last frame of your animation which will be held on the screen.
You will need to create one of each tile size for each creative. This is to allow for pitch changes at the venue.
In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.
Perimeter LED - Tile Dimensions
| Venue | Tile 1 | Tile 2 | Tile 3 |
|---|---|---|---|
| Standard (all excluding the below) | 2560x96 | 1280x96 | 640x96 |
| Adelaide Oval | 2136x80 | 1068x80 | 534x80 |
| SCG | 2400x90 | 1200x90 | 600x90 |
Perimeter LED - File Format
| Content | FPS | File type | Codec | In play duration | Out of play duration |
|---|---|---|---|---|---|
| Video | 50 | .mp4 | H.264 | 5 sec | Unspecified |
| Static | - | .jpg or .png | RGB - 72dpi | - | - |
*In 2020 the FPS requirement has changed from 30 to 50 for some venues. We will accept 30fps on existing content for the 2020/21 season, but it may need to be converted to 50fps so it can be played.
Perimeter - MKTG Drop Asset
| Content | Used | Duration | MKTG Drop Asset |
|---|---|---|---|
| Animation + Static | In match - Commercial | 5 seconds + Static last frame | Perimeter Tile Animated + Static - [STANDARD 50 / VENUE NAME / VENUE NAME 50] |
| Static only | Commercial and non-commercial | - | Perimeter Tile Static only - [STANDARD 50 / VENUE NAME / VENUE NAME 50] |
| Animation only | Commercial and non-commercial | Unspecified | Perimeter Tile Animation only - [STANDARD 50 / VENUE NAME / VENUE NAME 50] |
- Notes
If you are creating content for multiple stadiums, you may notice that the size of the tiles are approximately the same dimensions when scaled up or down. We have done this to simplify asset creation.
If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the LED obscured.
Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.
- Content Guidelines
What works best
- High contrast graphics
- Bold logos and type
- Aim to fill the full height of the LED with your content
- Dark backgrounds with light text / logos
- Short messages
- Having consistent spacing between all elements (logos, image, copy etc.)
- LED animations with movement should go clockwise (screen left to right)
- Consider having the brand logo or main message on screen for majority of the time
- The static file you supply needs to match the end frame of your animation. This is what will be displayed during play, so make sure the branding and any messaging is clearly visible
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Long messages or content spaced far apart
- Changing logo or font size between tiles
- Two lines of text on top of each other
- Too much use of footage or photos
- White backgrounds or large amounts of white content
- Don’t cover seams with logos or text, they will get cut in half at the edge of the LED screens
- Final frame not including branding or full message
Designing for LED
If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.
To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.
In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.
Check the background
Coloured/Textured backgrounds will need to blend from end to end.
Animated elements
Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.
Element sizes
You should keep all logos and assets the same size across all different tiles.
Layout
Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.
Edges
Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.
Back up content
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.
There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.
T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.
DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact Christie Bence to get started.
Instructions on how to use Drop are available here.
Deadlines
| Match | Deadline |
|---|---|
| First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night) | 13th Nov 2020 |
| Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night) | 13th Nov 2020 |
| Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night) | 18th Nov 2020 |
| First T20: Friday, December 4 – Manuka Oval, Canberra (Night) | 20th Nov 2020 |
| Second T20: Sunday, December 6 – Sydney Cricket Ground (Night) | 20th Nov 2020 |
| Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night) | 20th Nov 2020 |
| First Test: December 17-21 – Adelaide Oval (Day-Night) | 26th Nov 2020 |
| Second Test: December 26-30 – Melbourne Cricket Ground | 5th Dec 2020 |
| Third Test: January 7-11 – Sydney Cricket Ground | 17th Dec 2020 |
| Fourth Test: January 15-19 – The Gabba, Brisbane | 25th Dec 2020 |
Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.
Contact MKTG immediately if you are unable to meet these deadlines.
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Iliyas Hafiz to find out how we can help you.
International Cricket specs – MKTG
Page created 05/10/20
MKTG Drop Asset names updated 09/11/20
Gabba Parapet specs added 10/11/20