INTERNATIONAL – PERIMETER LED

Below are the technical specification outlining how to make and upload files for the Perimeter LED for the 2020/21 International cricket season.

 

Venues and specs are subject to change as the fixture is finalised.

 

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Perimeter LED is a large strip of LED screens that run around the field level of the oval. You are able to supply static or animated content for this space. 

 

In play animated content runs for 5 seconds before freezing on the last frame. 

If creating in play animated content you must also provide a static version of the last frame of your animation which will be held on the screen. 

 

You will need to create one of each tile size for each creative. This is to allow for pitch changes at the venue.

In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.

Perimeter LED - Tile Dimensions

VenueTile 1Tile 2Tile 3
Standard
(all excluding the below)
2560x961280x96640x96
Adelaide Oval2136x801068x80534x80
SCG2400x901200x90600x90

Perimeter LED - File Format

ContentFPSFile typeCodecIn play durationOut of play duration
Video50.mp4H.2645 secUnspecified
Static-.jpg or .pngRGB - 72dpi--

*In 2020 the FPS requirement has changed from 30 to 50 for some venues. We will accept 30fps on existing content for the 2020/21 season, but it may need to be converted to 50fps so it can be played.

Perimeter - MKTG Drop Asset

ContentUsedDurationMKTG Drop Asset
Animation + StaticIn match - Commercial5 seconds + Static last framePerimeter Tile Animated + Static - [STANDARD 50 / VENUE NAME / VENUE NAME 50]
Static onlyCommercial and non-commercial-Perimeter Tile Static only - [STANDARD 50 / VENUE NAME / VENUE NAME 50]
Animation onlyCommercial and non-commercialUnspecifiedPerimeter Tile Animation only - [STANDARD 50 / VENUE NAME / VENUE NAME 50]

If you are creating content for multiple stadiums, you may notice that the size of the tiles are approximately the same dimensions when scaled up or down. We have done this to simplify asset creation.

 

If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the LED obscured.

Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.

What works best

What to avoid

Designing for LED

If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.

To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.

In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.

Check the background

Coloured/Textured backgrounds will need to blend from end to end.

Seamless background
Not seamless background

Animated elements

Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.

Seamless animation
Not seamless animation

Element sizes

You should keep all logos and assets the same size across all different tiles.

Same sized elements
Differently sized elements

Layout

Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile - Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.

Two tiles - Logo on each end

Edges

Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.

One tile - Logos over the ends

Back up content

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.

 

There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.

 

TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.

T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.

DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact Christie Bence to get started.

Instructions on how to use Drop are available here.

Deadlines

MatchDeadline
First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night) 13th Nov 2020
Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night) 18th Nov 2020
First T20: Friday, December 4 – Manuka Oval, Canberra (Night) 20th Nov 2020
Second T20: Sunday, December 6 – Sydney Cricket Ground (Night) 20th Nov 2020
Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night) 20th Nov 2020
First Test: December 17-21 – Adelaide Oval (Day-Night) 26th Nov 2020
Second Test: December 26-30 – Melbourne Cricket Ground 5th Dec 2020
Third Test: January 7-11 – Sydney Cricket Ground 17th Dec 2020
Fourth Test: January 15-19 – The Gabba, Brisbane 25th Dec 2020

Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

International Cricket specs – MKTG

Page created 05/10/20

MKTG Drop Asset names updated 09/11/20

Gabba Parapet specs added 10/11/20

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