Below are the technical specification outlining how to make and upload files for the Perimeter LED for the 2020/21 International cricket season.
NOTE: 360° specs are for Match Day Experience content only. That is Cricket Australia out of play content. Not for commercial partners. You may create MDE content in 360° spec or tile.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
Perimeter LED is a large strip of LED screens that run around the field level of the oval. You are able to supply static or animated content for this space. The 360° spec creates unique content for each section of the LED around the field of play.
360° Perimeter LED - Dimensions
(all excluding the below)
360° Perimeter LED - File Format
*In 2020 the FPS requirement has changed from 30 to 50 for some venues. We will accept 30fps on existing content for the 2020/21 season, but it may need to be converted to 50fps so it can be played.
*MCG file format TBC
360° Perimeter LED - MKTG Drop Asset
|Content||MKTG Drop Asset|
|Animation only||Perimeter 360 Animation - [STANDARD 50 / VENUE NAME]|
360° specs are for Match Day Experience content only. That is Cricket Australia out of play content. You may create MDE content in 360° spec or tile.
If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the LED obscured.
Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.
What works best
What to avoid
Designing for LED
If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.
To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.
In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.
Check the background
Coloured/Textured backgrounds will need to blend from end to end.
Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.
You should keep all logos and assets the same size across all different tiles.
Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.
Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.
Back up content
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.
There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. It is recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
TEST MATCH: Uses a red ball, so if you have a large amount of red in your creative, you should consider a non-red version as a back up.
T20/ODI: Uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or reverse option as a back up.
DAY NIGHT TESTS: Uses a pink ball, so if you have a large amount of pink/red/orange in your creative, you should consider a non-pink/red/orange version as a back up.
|First ODI: Friday, November 27 – Sydney Cricket Ground (Day-Night)||13th Nov 2020|
|Second ODI: Sunday, November 29 – Sydney Cricket Ground (Day-Night)||13th Nov 2020|
|Third ODI: Wednesday, December 2 – Manuka Oval, Canberra (Day-Night)||18th Nov 2020|
|First T20: Friday, December 4 – Manuka Oval, Canberra (Night)||20th Nov 2020|
|Second T20: Sunday, December 6 – Sydney Cricket Ground (Night)||20th Nov 2020|
|Third T20: Tuesday, December 8 – Sydney Cricket Ground (Night)||20th Nov 2020|
|First Test: December 17-21 – Adelaide Oval (Day-Night)||26th Nov 2020|
|Second Test: December 26-30 – Melbourne Cricket Ground||5th Dec 2020|
|Third Test: January 7-11 – Sydney Cricket Ground||17th Dec 2020|
|Fourth Test: January 15-19 – The Gabba, Brisbane||25th Dec 2020|
Due to the late fixture release, MKTG will endeavor to be as flexible as possible with deadlines around the first ODI and T20 matches.
Contact MKTG immediately if you are unable to meet these deadlines.