INTERNATIONAL – 360 PERIMETER LED

The 360° Perimeter LED asset refers to the digital signage covering the full canvas of perimeter LED. It however does not take into account the variable location of the End of Wicket LEDs or stadium breaks.

WARNING

360° specs are for Event Presentation content only.

That is Cricket Australia and BBL club in-break content.

Event Pres. content can be made in 360° spec or tile spec.

The 360° spec is best used for large animations, however you must use the tile spec if there are any stationary components as they may sit over the ends of screens, or across the change from perimeter LED to End of Wicket LED.

NOTE

Make sure to read the specs carefully as well as follow the best practice guidelines.

BE AWARE

Venues and specs are subject to change as the fixture is finalised. We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

NEED HELP?

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Timing

You are able to supply static or animated content for this space.

If creating animated content for in-match display, you will need to also provide a static version of your creative for use during play. 

Animated content may loop several times before play begins, so we recommend making your content loop.

Due to the way the LED are played out, it is important that all files are the exact same duration.

For in game content make sure the files you create are 5 seconds exactly, and not a frame too long or short.

The duration should read ‘0.00.05.00’

After Effects composition settings

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the match officials within 24 hours of the match.

There will be a screening of content to the match officials before the season commences. It is recommended that you have your content delivered by the due date, to allow for this viewing so that you don’t run the risk of last minute changes.

You can upload a second version of your creative to MKTG Drop with ‘backup’ added to the title to ensure this is on hand if required.

In the case of a red/pink ball, you should consider turning any red/pink/orange sections black or grey-scale for your back up.

In the case of a white ball, you should consider a dulled or reversed option (dark background) for your back up.

Test Matches: 

Day/Night Test Matches:

T20/ODI:

BBL: 

Red Ball

Pink Ball

White Ball

White Ball

Layout

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Tiled LED

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

✔ Seamless animation
✖ Not seamless animation

Coloured/Textured backgrounds should blend from end to end.

✔ Seamless background
✖ Not seamless background

Files

Due to the way the LED are played out, it is important that all files are the exact same duration.

For in game content make sure the files you create are 5 seconds exactly, and not a frame too long or short.

The duration should read ‘0.00.05.00’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings

Venue notes

If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the field LED obscured.

Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.

Pink Test

In support of the McGrath Foundation, the Sydney Test match will be themed pink.

You are invited to show your support by featuring a predominantly pink creative, across your assets.

The pink to be featured for digital assets is: #EE76A3

More information available on our Pink Test page.

Submission

All content is to be submitted via our content management portal, MKTG Drop.

We have an instructions page which will help you get started using the platform, however if you require any further help please contact the MKTG Drop team.

If you’re looking to re-use previously uploaded content, please take a look at our guide.

If you haven’t already used MKTG Drop, you will need to be set up as a new user so you can access the portal.

Please contact the MKTG Drop Team to get started.

Deadlines

MilestoneDeadlines
MKTG Drop International Open15/10/2021
MKTG Drop International Event Release22/10/2021

When MKTG Drop is open for this season, you can upload new content as well as check and restore old content.

When MKTG Drop releases the events, you are able to link new or existing content to the appropriate matches.

MatchDeadlineDeadline Note
First Test (Afghanistan): Saturday, November 27 – December 1 – Blundstone Arena6th Nov 20213 weeks before Match Day
Second Test (Start of Ashes series): Wednesday, December 8-12 – The Gabba17th Nov 2021
Third Test: Thursday, December 16-20 – Adelaide Oval25th November 2021
Fourth Test (Boxing Day): Sunday, December 26-30 – MCG (Day-Night) 5th December 2021
Fifth Test: Wednesday, January 5-9 – SCG (Pink Test)15th December 2021
Sixth Test: Friday, January 14-18 – Perth Stadium24th December 2021
First ODI (NZ): Sunday, January 30 – Perth Stadium9th January 2022
Second ODI: Wednesday, February 2 – Blundstone Arena12th January 2022
Third ODI: Saturday, February 5 – SCG15th January 2022
First T20 (NZ): Tuesday, February 8 – Manuka Oval18th January 2022
Second T20 (Sri Lanka): Friday, February 11 – SCG21st January 2022
Third T20: Sunday, February 13 – The Gabba23rd January 2022
Fourth T20: Tuesday, February 15 – Metricon Stadium25th January 2022
Fifth T20: Friday, February 18 – Adelaide Oval28th January 2022
Sixth T20: Sunday, February 20 - MCG30th January 2022

Contact MKTG immediately if you are unable to meet these deadlines.

The 360° spec creates unique content for each section of the LED around the field of play.

This asset must be animated and not have any stationary components.

Some moments may loop several times when played, so we recommend making your content seamlessly loop back to the start.

Dimensions

VenueDimensionsTimes needed
All4000x9614

File Format

ContentFPSFile typeCodecDuration
Video50.mp4H.264Unspecified

MKTG Drop Asset

ContentMKTG Drop Asset
Animation onlyPerimeter 360 Animation - International

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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