CONTENT GUIDELINES

Below are our tips for creating the best content for the digital assets this cricket season.

  • Content Guidelines

What works best

  • High contrast graphics
  • Bold logos and type
  • Aim to fill the full height of the LED with your content
  • Dark backgrounds with light text / logos
  • Short messages
  • Having consistent spacing between all elements (logos, image, copy etc.)
  • LED animations with movement should go clockwise (screen left to right)
  • Consider having the brand logo or main message on screen for majority of the time
  • The static file you supply needs to match the end frame of your animation. This is what will be displayed during play, so make sure the branding and any messaging is clearly visible

What to avoid

  • Flashing or overly distracting graphics
  • Very fast movement
  • Small or thin text
  • Long messages or content spaced far apart
  • Changing logo or font size between tiles
  • Two lines of text on top of each other
  • Too much use of footage or photos
  • White backgrounds or large amounts of white content
  • Don’t cover seams with logos or text, they will get cut in half at the edge of the LED screens
  • Final frame not including branding or full message

Designing for LED

If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.

To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.

In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.

Check the background

Coloured/Textured backgrounds will need to blend from end to end.

Seamless background
Not seamless background

Animated elements

Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.

Seamless animation
Not seamless animation

Element sizes

You should keep all logos and assets the same size across all different tiles.

Same sized elements
Differently sized elements

Layout

Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile - Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.

Two tiles - Logo on each end

Edges

Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.

One tile - Logos over the ends

Large file dimensions

If you are required to make an .mp4 file that is larger than 4096 pixels wide, you may run in to some issues. Adobe Media Encoder is able to export larger files, but some settings need to be checked.

First you will need to go to the ‘Encode settings’ and un-tick ‘Profile’ and ‘Level’.

Then set these to ‘Main’ and ‘Unrestricted’ respectively.

Before you render, double check your width and height settings are what you are expecting to export.

Adobe Media Encoder settings
  • Contact

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

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