Below are the technical specification outlining how to make and upload files for the Sight Screen for the 2020/21 WBBL season.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- Animated & Static
Sight Screen are two large square screens that sit at either end of the oval. You are able to supply static or animated content for this space.
If creating in play animated content, you must also provide a static version of the last frame of your animation which will be held on the screen. In play animated content runs for 5 seconds before freezing on the last frame.
Animated & Static - Dimensions
| Venues | File Dimension | Safe Zone |
|---|---|---|
| All | 800x600 | 70 pixels from edge |
Animated & Static - File Format
| Content | FPS | File Type | Codec | In play duration | Out of play duration |
|---|---|---|---|---|---|
| Animated | 30 | .mp4 | H.264 | 5 seconds | Unspecified |
| Static | - | .jpg or .png | RGB | - | - |
Animated & Static - MKTG Drop Asset
| Content | Used | Duration | MKTG Drop Asset |
|---|---|---|---|
| Animation + Static | In match - Commercial In match - Club / League | 5 seconds + Static last frame | Sight Screen Animation + Static |
| Static only | Commercial and non-commercial | - | Sight Screen Static only |
| Animation only | Commercial and non-commercial | Unspecified | Sight Screen Animation only |
- Content Guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
- Consider having the brand logo or main message on screen for majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
Due to common cricket camera angles, the right most 300px of the sight screen is seen in close-up often.
Consider having a smaller logo, or other key component of your content on the right of your designs to make the most of this.
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.
There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. We recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
BBL uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or a reverse option as a back up
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact Christie Bence to get started.
Instructions on how to use Drop are available here.
Deadlines
| Match | Deadlines | Date |
|---|---|---|
| Start of season matches – 10th Dec – 31st Dec 2020 | 2 ½ weeks before each Match Day | First match deadline: 20th November 2020 |
| To be confirmed by 16th Nov 2020 – Venues and matches played between 1st – 12th January 2021 | 3 weeks before each Match Day | First match deadline: 11th December 2020 |
| To be confirmed – 1st Dec 2020 - Venues and matches played between 13th – 26th January 2021 | 3 weeks before each Match Day | First match deadline: 23rd December 2020 |
| To be confirmed – Date TBC – Venues and matches for Finals matches | 3 weeks before each Match Day | To be confirmed upon further announcements |
Contact MKTG immediately if you are unable to meet these deadlines.
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Iliyas Hafiz to find out how we can help you.
BBL Cricket specs – MKTG
Page created 30/10/20
MKTG Drop Asset names updated 09/11/20
Gabba Parapet specs added 10/11/20