- Introduction
The full screen spec lets you take over the big screen with a graphic, animation or video.
NOTE
Make sure to read the specs carefully as well as follow the best practice guidelines.
BE AWARE
Venues and specs are subject to change as the fixture is finalised. We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
NEED HELP?
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
- Content Guidelines
What works best
- High contrast graphics
- Bold logos and type
- Dark backgrounds with light text / logos
- Short messages
- Consider having the brand logo or main message on screen for majority of the time
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Limit unbranded time and space
- Submission & Deadlines
Submission
All content is to be submitted via our content management portal, MKTG Drop.
We have an instructions page which will help you get started using the platform, however if you require any further help please contact the MKTG Drop team.
If you’re looking to re-use previously uploaded content, please take a look at our guide.
If you haven’t already used MKTG Drop, you will need to be set up as a new user so you can access the portal.
Please contact the MKTG Drop Team to get started.
Deadlines
| Milestone | Deadlines |
|---|---|
| MKTG Drop BBL Open | 20th October 2021 |
| MKTG Drop BBL Event Release | 22nd October 2021 |
| Initial BBL content due | 31st October 2021 |
| Content updates due | 3 weeks before Match Day |
Contact MKTG immediately if you are unable to meet these deadlines.
When MKTG Drop is open for this season, you can upload new content as well as check and restore old content.
When MKTG Drop releases the events, you are able to link new or existing content to the appropriate bucket.
- Video & Static
The Video & Static spec describes the requirement for creating and displaying content on the big screen. This can include certain full frame graphics, animations, TVCs and videos.
Dimensions
| Venues | File Dimension | Safe Zone |
|---|---|---|
| All | 1920x1080 | 60 pixels from edge |
File Format
| Content | FPS | File Type | Codec | Duration | Audio |
|---|---|---|---|---|---|
| Video | 25 | .mp4 | H.264 | Unspecified | AAC 48KHz 16bit |
| Static | - | .jpg or .png | RGB | - | - |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Videos / Animations | Big Screen Videos |
| Static | Big Screen Graphics |
| TVCs | TVC |
- Frames
Frames are full screen graphics that sit around the outside of live footage on the big screen.
If your frame is a static image, supply a .png with alpha where the vision will come through.
If your frame is animated, supply an .mp4 with solid magenta (#FF00FF) or solid green (#00FF00). Choose whichever colour is most different to your frame graphics.
Consider how your frame will be used and which areas of the screen you might be covering up. For example don’t cover up an area of the frame that is likely to feature people’s heads if it is for an interview segment.
When creating frames you should aim to not cover too much of the big screen vision. We recommend taking up no more than 220 pixels from the height or width of the screen in total.
Dimensions
| Venues | File Dimension | Content max width | Content max height | Safe Zone |
|---|---|---|---|---|
| All | 1920x1080 | 220px | 220px | 60 pixels from edge |
File Format
| Content | FPS | File Type | Codec | Transparency | Duration | Audio |
|---|---|---|---|---|---|---|
| Video | 25 | .mp4 | H.264 | Chroma Key #00FF00 or #FF00FF | Unspecified | AAC 48KHz 16bit |
| Static | - | .png | RGB with alpha | Alpha | - | - |
.tga sequences will need to be put in .zip files to be uploaded to Drop.
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Frame | Big Screen Elements |
- Transitions (RTDs)
Transitions (sometimes called RTDs) are quick one second animations that play before or after a replay. When creating transitions, the first and last frames should be completely blank (full alpha), and the middle frame (frame 13) content should completely fill the frame.
Dimensions
| Venues | File Dimension | Safe Zone |
|---|---|---|
| All | 1920x1080 | 60 pixels from edge |
File Format
| Content | FPS | File type | Codec | Duration | Audio |
|---|---|---|---|---|---|
| Transition | 25 | .tga sequence | 32bit RGB with alpha | 26 frames | - |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Transition | Big Screen Elements |
- Bugs
Bugs are small graphics in the corner of the frame, usually at the bottom.
Bugs run on the big screen after a transition.
When designing your bug, consider it is going to be played over footage, so you should attempt to differentiate it from the background. This could be with a drop shadow or a small shape.
Bugs can include: Brand logo, tagline or reference to which moment it is being played over (eg. “4” if it is for a 4).
Dimensions
| Venues | File Dimension | Safe Zone |
|---|---|---|
| All | 1920x1080 | 60 pixels from edge |
File Format
| Content | File type | Codec |
|---|---|---|
| Bug | .png | RGB with alpha |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Bug | Big Screen Elements |
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Elizabeth Cook to find out how we can help you.
For set-up and assitance with MKTG Drop contact the
MKTG Drop team.
