BBL – 360 PERIMETER LED

Below are the technical specification outlining how to make and upload files for the Perimeter LED for the 2020/21 BBL season.

 

NOTE: 360° specs are for Event Presentation content only. That is Cricket Australia and BBL club out of play content.

 

Event Pres. content can be made in 360° spec or tile spec, however you must use the tile spec unless your content needs to utilise the whole LED canvas.

 

Venues and specs are subject to change as the fixture is finalised.

 

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Perimeter LED is a large strip of LED screens that run around the field level of the oval. You are able to supply static or animated content for this space. The 360° spec creates unique content for each section of the LED around the field of play.

360° Perimeter LED - Dimensions

VenueDimensionsTimes needed
Standard (50 fps)

MCG
Marvel Stadium
4000x9612
Standard (30fps)

Manuka Oval
Sydney Showgrounds Stadium
Metricon Stadium
UTAS Stadium
Junction Oval
Kardinia Park
Blundstone Arena
The Gabba
4000x9012
SCG4000x9012
Adelaide Oval4000x8012
Perth StadiumSee below

360° Perimeter LED - Dimensions - Perth Stadium

File indexDimensionsLED type
13864x118Field LED
23864x118Field LED
33864x118Field LED
43864x118Field LED
53840x96End of wicket LED
63850x118Field LED
73850x118Field LED
83850x118Field LED
93850x118Field LED
103884x96Field LED
113884x96End of wicket LED
123884x96Field LED
Optus Stadium LED map

360° Perimeter LED - File Format

ContentVenueFPSFile typeCodecIn play durationOut of play duration
VideoMCG
Marvel Stadium
50.mp4H.2645 secUnspecified
VideoThe Gabba
Metricon
SCG
Blundstone Arena
Sydney Showgrounds Stadium
UTAS Stadium
Junction Oval
Kardinia Park
Adelaide Oval
Perth Stadium
Manuka Oval
30.mp4H.2645 secUnspecified

*In 2020 the FPS requirement has changed from 30 to 50 for some venues. We will accept 30fps on existing content for the 2020/21 season, but it may need to be converted to 50fps so it can be played.

360° Perimeter LED - MKTG Drop Asset

ContentMKTG Drop Asset
Animation onlyPerimeter 360 Animation only - [STANDARD 50 / STANDARD 30 / VENUE NAME]

360° specs are for Event Presentation content only. That is Cricket Australia and BBL club out of play content. You may create Event Pres. content in 360° spec or tile.

Be aware that the Optus stadium LEDs have different heights.

When Optus Stadium requires LED files that are 118 pixels tall, they only display the middle 108 pixels, with the top and bottom 5 pixels not being visible. We recommend filling these areas with your background anyway.

If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the LED obscured.

Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.

What works best

What to avoid

Designing for LED

If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.

To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.

In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps. 

Check the background

Coloured/Textured backgrounds will need to blend from end to end.

Seamless background
Not seamless background

Animated elements

Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.

Seamless animation
Not seamless animation

Element sizes

You should keep all logos and assets the same size across all different tiles.

Same sized elements
Differently sized elements

Layout

Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile - Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.

Two tiles - Logo on each end

Edges

Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.

One tile - Logos over the ends

Back up content

Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.

 

There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. We recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.

 

BBL uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or a reverse option as a back up

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact Christie Bence to get started.

Instructions on how to use Drop are available here.

Deadlines

MatchDeadlinesDate
Start of season matches – 10th Dec – 31st Dec 20202 ½ weeks before each Match DayFirst match deadline: 20th November 2020
To be confirmed by 16th Nov 2020 – Venues and matches played between 1st – 12th January 20213 weeks before each Match DayFirst match deadline: 11th December 2020
To be confirmed – 1st Dec 2020 - Venues and matches played between 13th – 26th January 20213 weeks before each Match DayFirst match deadline: 23rd December 2020
To be confirmed – Date TBC – Venues and matches for Finals matches3 weeks before each Match DayTo be confirmed upon further announcements

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

BBL Cricket specs – MKTG

Page created 30/10/20

MKTG Drop Asset names updated 09/11/20

Gabba Parapet specs added 10/11/20

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