Below are the technical specification outlining how to make and upload files for the Perimeter LED for the 2020/21 BBL season.
NOTE: 360° specs are for Event Presentation content only. That is Cricket Australia and BBL club out of play content.
Event Pres. content can be made in 360° spec or tile spec, however you must use the tile spec unless your content needs to utilise the whole LED canvas.
Venues and specs are subject to change as the fixture is finalised.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- 360° Perimeter LED
Perimeter LED is a large strip of LED screens that run around the field level of the oval. You are able to supply static or animated content for this space. The 360° spec creates unique content for each section of the LED around the field of play.
360° Perimeter LED - Dimensions
| Venue | Dimensions | Times needed |
|---|---|---|
| Standard (50 fps) MCG Marvel Stadium | 4000x96 | 12 |
| Standard (30fps) Manuka Oval Sydney Showgrounds Stadium Metricon Stadium UTAS Stadium Junction Oval Kardinia Park Blundstone Arena The Gabba | 4000x90 | 12 |
| SCG | 4000x90 | 12 |
| Adelaide Oval | 4000x80 | 12 |
| Perth Stadium | See below | |
360° Perimeter LED - Dimensions - Perth Stadium
| File index | Dimensions | LED type |
|---|---|---|
| 1 | 3864x118 | Field LED |
| 2 | 3864x118 | Field LED |
| 3 | 3864x118 | Field LED |
| 4 | 3864x118 | Field LED |
| 5 | 3840x96 | End of wicket LED |
| 6 | 3850x118 | Field LED |
| 7 | 3850x118 | Field LED |
| 8 | 3850x118 | Field LED |
| 9 | 3850x118 | Field LED |
| 10 | 3884x96 | Field LED |
| 11 | 3884x96 | End of wicket LED |
| 12 | 3884x96 | Field LED |
360° Perimeter LED - File Format
| Content | Venue | FPS | File type | Codec | In play duration | Out of play duration |
|---|---|---|---|---|---|---|
| Video | MCG Marvel Stadium | 50 | .mp4 | H.264 | 5 sec | Unspecified |
| Video | The Gabba Metricon SCG Blundstone Arena Sydney Showgrounds Stadium UTAS Stadium Junction Oval Kardinia Park Adelaide Oval Perth Stadium Manuka Oval | 30 | .mp4 | H.264 | 5 sec | Unspecified |
*In 2020 the FPS requirement has changed from 30 to 50 for some venues. We will accept 30fps on existing content for the 2020/21 season, but it may need to be converted to 50fps so it can be played.
360° Perimeter LED - MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Animation only | Perimeter 360 Animation only - [STANDARD 50 / STANDARD 30 / VENUE NAME] |
- Notes
360° specs are for Event Presentation content only. That is Cricket Australia and BBL club out of play content. You may create Event Pres. content in 360° spec or tile.
Be aware that the Optus stadium LEDs have different heights.
When Optus Stadium requires LED files that are 118 pixels tall, they only display the middle 108 pixels, with the top and bottom 5 pixels not being visible. We recommend filling these areas with your background anyway.
If you are creating content for The Gabba or Blundstone Arena, please be aware that due to the slope of the ground, some of the on ground cameras occasionally have some of the LED obscured.
Historically we have encouraged partners to shift creative to the top 80% of the screens. While this may make a small positive difference to broadcast exposure at certain times, Futures Sport and Entertainment advises the most important advice for partners is to utilise the full height of the screens, ensuring content reaches the top of the display, while avoiding creatives directed towards the bottom of the screens.
- Content Guidelines
What works best
- High contrast graphics
- Bold logos and type
- Aim to fill the full height of the LED with your content
- Dark backgrounds with light text / logos
- Short messages
- Having consistent spacing between all elements (logos, image, copy etc.)
- LED animations with movement should go clockwise (screen left to right)
- Consider having the brand logo or main message on screen for majority of the time
- The static file you supply needs to match the end frame of your animation. This is what will be displayed during play, so make sure the branding and any messaging is clearly visible
What to avoid
- Flashing or overly distracting graphics
- Very fast movement
- Small or thin text
- Long messages or content spaced far apart
- Changing logo or font size between tiles
- Two lines of text on top of each other
- Too much use of footage or photos
- White backgrounds or large amounts of white content
- Don’t cover seams with logos or text, they will get cut in half at the edge of the LED screens
- Final frame not including branding or full message
Designing for LED
If you are creating content in the tile format, you should create content that doesn’t create visible seams between the tiles.
To check the seams between tiles, put all the different tile sizes you have created together end to end, In various combinations, to test if they blend seamlessly throughout the animation.
In a tile LED format, generally the largest tile is used throughout the LED with any smaller tiles used to fill gaps.
Check the background
Coloured/Textured backgrounds will need to blend from end to end.
Animated elements
Animated elements that move off the side of the tile will need to ‘re-appear’ on the opposite side of all tiles.
Element sizes
You should keep all logos and assets the same size across all different tiles.
Layout
Consider your tile designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats. There is nothing wrong with this, but it is something to keep in mind.
Edges
Do not use your elements to cover up the seams, as on the very start and end of each LED bank, they will be cut in half.
Back up content
Due to the direct line of sight with the players and umpires on the field, there are careful considerations required in relation to on ground displays. Brand colours and creatives will be subject to sign off by the ICC match officials within 24 hours of the match.
There will be a screening of content to the ICC match officials before the season commences. This date is yet to be set and you will be informed when it is. We recommended that you have your content delivered in time for this viewing so you don’t run the risk of last minute changes.
BBL uses a white ball, so if you have a large amount of white in your creative, you should consider a less bright version or a reverse option as a back up
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact Christie Bence to get started.
Instructions on how to use Drop are available here.
Deadlines
| Match | Deadlines | Date |
|---|---|---|
| Start of season matches – 10th Dec – 31st Dec 2020 | 2 ½ weeks before each Match Day | First match deadline: 20th November 2020 |
| To be confirmed by 16th Nov 2020 – Venues and matches played between 1st – 12th January 2021 | 3 weeks before each Match Day | First match deadline: 11th December 2020 |
| To be confirmed – 1st Dec 2020 - Venues and matches played between 13th – 26th January 2021 | 3 weeks before each Match Day | First match deadline: 23rd December 2020 |
| To be confirmed – Date TBC – Venues and matches for Finals matches | 3 weeks before each Match Day | To be confirmed upon further announcements |
Contact MKTG immediately if you are unable to meet these deadlines.
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Iliyas Hafiz to find out how we can help you.
BBL Cricket specs – MKTG
Page created 30/10/20
MKTG Drop Asset names updated 09/11/20
Gabba Parapet specs added 10/11/20