The LED asset covers the long screens that wrap around the ground on the field level and along the parapets.
These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.
Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
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Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.
This does not apply for scrolling / moving content.
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Some designs include a set of small logos along the bottom of the field LED.
This option can be useful if there is a close up near the LED.
When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.
To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.
Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.
Coloured/Textured backgrounds should blend from end to end.
When tiled and 360 specs are available, it is recommended you make your content entirely with the tile OR 360 spec. However it is possible to deliver a combination of these two specs.
In Drop search the Asset Specification drop down for ‘Combo’.
Combo 1 is for tiled field and 360 parapet.
Combo 2 is for 360 field and tiled parapet.
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
CLUB CONTENT, CLUB COMMERCIAL PARTNERS, CLUB FORM.
|First Home Match||Content Deadline|
|Round 1||Wednesday 23rd February 2022|
|Round 2||Thursday 3rd March 2022|
AFL COMMERCIAL PARTNERS.
Contact MKTG immediately if you are unable to meet these deadlines.
The tiled spec is the simplest way to create content for the LED at the MCG / Marvel Stadium.
This system work across both stadiums.
You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.
You are able to supply static or animated content for this space.
In game animated content is 15 seconds long, and plays twice in a 30 second slot.
Out of game / Functions animated content doesn’t have a specified duration requirement, but we recommend 15 or 30 second loops.
|Content||Venue||FPS||File type||Codec||In game duration||Out of game / Functions duration|
|50||.mp4||H.264||15 sec (played twice)||Unspecified|
|-||.jpg or .png||RGB - 72dpi||-||-|
MKTG Drop Asset
|Content||Duration||MKTG Drop Asset|
|In game||15 seconds||AFL LED Tiled - IG|
|Out of Game||Unspecified||AFL LED Tiled - OOG|
|Functions||Unspecified||Functions Perimeter - Tiled
Functions Parapet - Tiled