MCG LED – IN GAME

The LED asset covers the long screens that wrap around the ground on the field level and along the parapets.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that get played repeatedly around the ground.
  • The 360 spec allows you to create unique content across the whole LED exactly as it will be displayed.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

The tiled spec is the simplest way to create content for the LED at the MCG / Marvel Stadium (these files work across both stadiums). You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.

Example Field Tile - 1980x96
Example Parapet Tile - 520x64

Dimensions

LocationDimensions
Field1980x96
Parapet520x64

File Format

ContentVenueFPSFile typeCodecIn game duration
VideoMCG
Marvel Stadium
50.mp4H.26415 sec (played twice)
StaticMCG
Marvel Stadium
-.jpg or .pngRGB - 72dpi-

MKTG Drop Asset

ContentDurationMKTG Drop Asset
In game15 secondsAFL LED Tiled - IG 21

The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.

IMPORTANT NOTE:

It is important that any stationary content (not scrolling / moving) not sit over the ends of any file, even if they appear to run together in the map. See ‘No content on edges’ in the Content Guidelines below.

MCG In Game LED layout

Field Dimensions

File NameMCG-FIG1MCG-FIG2MCG-FIG3MCG-FIG4MCG-FIG5
Dimensions7744x967744x9613824x969058x969058x96

Parapet Dimensions

File NameMCG-PIG1MCG-PIG2MCG-PIG3MCG-PIG4MCG-PIG5MCG-PIG6MCG-PIG7MCG-PIG8
Dimensions4880x641552x642160x645808x6413936x644096x64 5200x641952x64

File Format

ContentVenueFPSFile typeCodecIn game duration
VideoMCG
50.mp4H.26415 sec (played twice)
StaticMCG-.jpg or .pngRGB - 72dpi-

MKTG Drop Asset

ContentDurationMKTG Drop Asset
In game15 secondsAFL LED MCG 360 - IG 21

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement

Layout

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

✔ Seamless animation
✖ Not seamless animation

Coloured/Textured backgrounds should blend from end to end.

✔ Seamless background
✖ Not seamless background

Files

Due to the way the LED are played out, it is important that all files are the exact same duration.

For in game content make sure the files you create are 15 seconds exactly, and not a frame too long or short.

The duration should read ‘0.00.15.00’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Deadlines

Deadline
Monday before match day

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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