The LED asset covers the long screens that wrap around the ground on the field level and along the parapets.

These screens are very narrow and run for hundreds of meters. They can be quite challenging to create content for so we have created specs that are as simple and clear as possible.

There are two options for creating content for these LED screens.

  • The tiled spec lets you supply a small number of files that get played repeatedly around the ground.
  • The 360 spec allows you to create unique content across the whole LED exactly as it will be displayed.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.


Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement


Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Tiled LED

When using the tile spec, it is important that you design content that doesn’t create visible seams between the tiles.

To check the seams between your tiles, put the tiles you have created together end to end, to test if they blend seamlessly throughout the animation.

Animated elements that move off the side of the tile need to ‘re-appear’ on the opposite side of all tiles.

✔ Seamless animation
✖ Not seamless animation

Coloured/Textured backgrounds should blend from end to end.

✔ Seamless background
✖ Not seamless background

When tiled and 360 specs are available, it is recommended you make your content entirely with the tile OR 360 spec. However it is possible to deliver a combination of these two specs.

In Drop search the Asset Specification drop down for ‘Combo’.

Combo 1 is for tiled field and 360 parapet.

Combo 2 is for 360 field and tiled parapet.


Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings


All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Club Deadlines

Match dayDeadline
ThursdayMonday 12pm
FridayTuesday 12pm
SaturdayTuesday 12pm
SundayWednesday 12pm
MondayWednesday 12pm
TuesdayThursday 12pm
WednesdayFriday 12pm
First Home MatchContent Deadline
Round 1Wednesday 23rd February 2022
Round 2Thursday 3rd March 2022

Commercial Deadline

Match dayDeadline
AnyMonday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

The tiled spec is the simplest way to create content for the LED at the MCG / Marvel Stadium.

This system work across both stadiums.

You will need to create 1 file for the field and 1 file for the parapet. These files will be repeated along the entire LED.

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.

Example Field Tile - 1980x96
Example Parapet Tile - 520x64



File Format

ContentVenueFPSFile typeCodecIn game duration
Marvel Stadium
50.mp4H.26415 sec (played twice)
Marvel Stadium
-.jpg or .pngRGB - 72dpi-

MKTG Drop Asset

ContentDurationMKTG Drop Asset
In game15 secondsAFL LED Tiled - IG

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 7 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

In game animated content is 15 seconds long, and plays twice in a 30 second slot.


It is important that any stationary content (not scrolling / moving) not sit over the ends of any file, even if they appear to run together in the map. See ‘No content on edges’ in the Content Guidelines section.

Marvel In Game LED layout

Field Dimensions


Parapet Dimensions

Dimensions4160x645120x645610x6411100x645610x645040x64 4320x64

File Format

ContentVenueFPSFile typeCodecIn game duration
VideoMarvel Stadium
50.mp4H.26415 sec (played twice)
StaticMarvel Stadium-.jpg or .pngRGB - 72dpi-

MKTG Drop Asset

ContentDurationMKTG Drop Asset
In game15 secondsAFL LED MAR 360 - IG

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

Play Video