The Interchange Partner spec covers the three components the interchange partner is entitled to.

  • Interchange LED
  • IPTV
  • Bench printed signage

The Interchange LED and IPTV components are required to include some language calling out that this is the Interchange partner. For example:

“Interchange brought to you by”

“Interchange bench thanks to”

“Interchange presented by”

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.


Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement


Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.


Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings


All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.


Digital content (Interchange LED and IPTV) have the following deadlines:

Match dayDeadline
ThursdayMonday 12pm
FridayTuesday 12pm
SaturdayTuesday 12pm
SundayWednesday 12pm
MondayWednesday 12pm
TuesdayThursday 12pm
WednesdayFriday 12pm
First Home MatchContent Deadline
Round 1Wednesday 23rd February 2022
Round 2Thursday 3rd March 2022

Contact MKTG immediately if you are unable to meet these deadlines.

Bench printed signage is the responsibility of the club, and will need to be installed and removed by the club on each match day.

You are able to supply static or animated content for this space. 

Animated content is 10 seconds long and is played before the interchange stats along the parapet LED.

Example LED - 2880 x 64



File Format

ContentVenueFPSFile typeCodecDuration
Marvel Stadium
50.mp4H.26410 sec
Marvel Stadium
-.jpg or .pngRGB - 72dpi-

MKTG Drop Asset

ContentMKTG Drop Asset
Interchange LEDAFL Interchange LED

Interchange IPTV is very similar to a normal IPTV suite, however some areas will need to be plain for the data to go over the top.

Example Full
Example L-Wrap
Example Strap
Example Side

Example of IPTV files with empty data areas

Example Full with data
Example L-Wrap with data
Example Strap with data
Example Side with data

Example of IPTV with data

The data areas on the FULL and L-WRAP graphics will be used to display live Interchange Bench data.

Leave the bottom half of the FULL graphic plain.

Leave the bottom 100 pixels of the L-WRAP graphic plain.

We recommend using a solid, dark, non-black colour for these data areas.

Render all graphics at the full 1920×1080 resolution. You must create all four formats to display properly.

Title safe: 60px around the edges of the screen.

Overhang: 50px. You may overhang a small amount of content on the L-Wrap, Strap and Side graphic.

These graphics can be images or short looping videos. Images should be .png files with alpha, video files should be .mp4s with the empty areas left black. IPTV video files are keyed out using a Luma key.

This means that anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.

Do not fade to black at the start or end of your animation.

An After Effects template for checking the Luma key available here.


Click an image to get a better look at the layout requirements.

IPTV - File Specifications

Content typeDimensionsFPSFile typeCodecDuration
Video1920 x 108025.mp4H.264 on Black15 seconds (looping)
Static1920 x 1080-.pngRGB with Alpha-

IPTV - MKTG Drop Asset

ContentUploadMKTG Drop Asset Name
Interchange IPTV1 x Full
1 x L-Wrap
1 x Strap
1 x Side
IPTV Interchange

There are two main components for the signage on the benches themselves: Printed corflute signage and Seat dressing.

The Interchange benches have many locations for printed corflute signage. Tracking is being installed for Round 1, 2021.

The seats themselves will also require padding or signage to be manufactured. The AFL require that these be consistent across all benches. 

It is incumbent on the club or signage supplier to create, produce, install and remove these signs. We have measured and labeled the locations available on the benches.

Guide for undrestanding the Seat / Backrest measurements

MCG Left Interchange Bench

LocationWidth (mm)Height (mm)
MCG - L - 11520360
MCG - L - 21640410
MCG - L - 31255410
MCG - L - 41570410
MCG - L - 51655410
MCG - L - 61520500
MCG - L - 71300300
MCG - L - 82400300
MCG - L - 91300300
MCG - L - 10200650
MCG - L - 112001100
LocationComponentWidth (mm)Depth (mm)Height (mm)
MCG - L - SEAT 1Backrest7000-160
MCG - L - SEAT 2Backrest1430170160
MCG - L - SEAT 3Backrest2410410410
MCG - L - SEAT 4Backrest1430170160

MCG Centre Interchange Bench

LocationWidth (mm)Height (mm)
MCG - C - 13400410
MCG - C - 21900300
LocationComponentWidth (mm)Depth (mm)Height (mm)
MCG - C - SEAT 1Backrest3350-160
MCG - C - SEAT 2Left Backrest1110160160
Right Backrest1005160160

MCG Right Interchange Bench

LocationWidth (mm)Height (mm)
MCG - R - 11520310
MCG - R - 21630410
MCG - R - 31160410
MCG - R - 43470410
MCG - R - 51520360
MCG - R - 61300300
MCG - R - 72400300
MCG - R - 81300300
MCG - R - 9200650
MCG - R - 102001100
LocationComponentWidth (mm)Depth (mm)Height (mm)
MCG - L - SEAT 1Backrest7030-160
MCG - L - SEAT 2Backrest1420170160
MCG - L - SEAT 3Backrest2410410410
MCG - L - SEAT 4Backrest1420170160

Marvel Stadium Left Interchange Bench

LocationWidth (mm)Height (mm)
MAR - L - 11360280
MAR - L - 22155280
MAR - L - 31245280
MAR - L - 43820200
MAR - L - 57680230
LocationComponentWidth (mm)Depth (mm)Height (mm)
MAR - L - SEAT 1Backrest4700-140
MAR - L - SEAT 2Backrest3820-140

Marvel Stadium Centre Interchange Bench

LocationWidth (mm)Height (mm)
MAR - C - 12725280
MAR - C - 22480200
LocationComponentWidth (mm)Depth (mm)Height (mm)
MAR - C - SEAT 1Backrest2725-140
MAR - C - SEAT 2Backrest2670-140

Marvel Stadium Right Interchange Bench

LocationWidth (mm)Height (mm)
MAR - R - 1820280
MAR - R - 22610280
MAR - R - 31150280
MAR - R - 44150200
MAR - R - 54850230
LocationComponentWidth (mm)Depth (mm)Height (mm)
MAR - R - SEAT 1Backrest4820-140
MAR - R - SEAT 2Backrest4150-140

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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