- Introduction
The Interchange Partner spec covers the three components the interchange partner is entitled to.
- Interchange LED
- IPTV
- Bench printed signage
The Interchange LED and IPTV components are required to include some language calling out that this is the Interchange partner. For example:
“Interchange brought to you by”
“Interchange bench thanks to”
“Interchange presented by”
Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- Content Guidelines
Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.
This does not apply for scrolling / moving content.
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Some designs include a set of small logos along the bottom of the field LED.
This option can be useful if there is a close up near the LED.
Files
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact the MKTG Drop team to get started.
Instructions for how to use Drop are available here.
Instructions for re-using existing content are found here.
Deadlines
Digital content (Interchange LED and IPTV) have the following deadlines:
| Match day | Deadline |
|---|---|
| Thursday | Monday 12pm |
| Friday | Tuesday 12pm |
| Saturday | Tuesday 12pm |
| Sunday | Wednesday 12pm |
| Monday | Wednesday 12pm |
| Tuesday | Thursday 12pm |
| Wednesday | Friday 12pm |
| First Home Match | Content Deadline |
|---|---|
| Round 1 | Wednesday 23rd February 2022 |
| Round 2 | Thursday 3rd March 2022 |
Contact MKTG immediately if you are unable to meet these deadlines.
Bench printed signage is the responsibility of the club, and will need to be installed and removed by the club on each match day.
- Interchange LED
You are able to supply static or animated content for this space.
Animated content is 10 seconds long and is played before the interchange stats along the parapet LED.
Dimensions
| Location | Dimensions |
|---|---|
| Parapet | 2880x64 |
File Format
| Content | Venue | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
| Video | MCG Marvel Stadium | 50 | .mp4 | H.264 | 10 sec |
| Static | MCG Marvel Stadium | - | .jpg or .png | RGB - 72dpi | - |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Interchange LED | AFL Interchange LED |
- IPTV Specs
Interchange IPTV is very similar to a normal IPTV suite, however some areas will need to be plain for the data to go over the top.
Example of IPTV files with empty data areas
Example of IPTV with data
The data areas on the FULL and L-WRAP graphics will be used to display live Interchange Bench data.
Leave the bottom half of the FULL graphic plain.
Leave the bottom 100 pixels of the L-WRAP graphic plain.
We recommend using a solid, dark, non-black colour for these data areas.
Render all graphics at the full 1920×1080 resolution. You must create all four formats to display properly.
Title safe: 60px around the edges of the screen.
Overhang: 50px. You may overhang a small amount of content on the L-Wrap, Strap and Side graphic.
These graphics can be images or short looping videos. Images should be .png files with alpha, video files should be .mp4s with the empty areas left black. IPTV video files are keyed out using a Luma key.
This means that anything that is perfect black will be keyed out, and the screens’ regular content displayed in the blank spaces. This means you can not use perfect black in your video designs or must dilute any blacks so they do not key out.
Do not fade to black at the start or end of your animation.
An After Effects template for checking the Luma key available here.
Click an image to get a better look at the layout requirements.
IPTV - File Specifications
| Content type | Dimensions | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
| Video | 1920 x 1080 | 25 | .mp4 | H.264 on Black | 15 seconds (looping) |
| Static | 1920 x 1080 | - | .png | RGB with Alpha | - |
IPTV - MKTG Drop Asset
| Content | Upload | MKTG Drop Asset Name |
|---|---|---|
| Interchange IPTV | 1 x Full 1 x L-Wrap 1 x Strap 1 x Side | IPTV Interchange |
- Bench printed signage
There are two main components for the signage on the benches themselves: Printed corflute signage and Seat dressing.
The Interchange benches have many locations for printed corflute signage. Tracking is being installed for Round 1, 2021.
The seats themselves will also require padding or signage to be manufactured. The AFL require that these be consistent across all benches.
It is incumbent on the club or signage supplier to create, produce, install and remove these signs. We have measured and labeled the locations available on the benches.
MCG Left Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MCG - L - 1 | 1520 | 360 |
| MCG - L - 2 | 1640 | 410 |
| MCG - L - 3 | 1255 | 410 |
| MCG - L - 4 | 1570 | 410 |
| MCG - L - 5 | 1655 | 410 |
| MCG - L - 6 | 1520 | 500 |
| MCG - L - 7 | 1300 | 300 |
| MCG - L - 8 | 2400 | 300 |
| MCG - L - 9 | 1300 | 300 |
| MCG - L - 10 | 200 | 650 |
| MCG - L - 11 | 200 | 1100 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MCG - L - SEAT 1 | Backrest | 7000 | - | 160 |
| Seat | 7000 | 350 | 270 | |
| MCG - L - SEAT 2 | Backrest | 1430 | 170 | 160 |
| Seat | 1430 | 420 | 85 | |
| MCG - L - SEAT 3 | Backrest | 2410 | 410 | 410 |
| Seat | 2410 | 420 | 85 | |
| MCG - L - SEAT 4 | Backrest | 1430 | 170 | 160 |
| Seat | 1430 | 420 | 85 |
MCG Centre Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MCG - C - 1 | 3400 | 410 |
| MCG - C - 2 | 1900 | 300 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MCG - C - SEAT 1 | Backrest | 3350 | - | 160 |
| Seat | 3350 | 350 | 270 | |
| MCG - C - SEAT 2 | Left Backrest | 1110 | 160 | 160 |
| Right Backrest | 1005 | 160 | 160 | |
| Seat | 2060 | 420 | 85 |
MCG Right Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MCG - R - 1 | 1520 | 310 |
| MCG - R - 2 | 1630 | 410 |
| MCG - R - 3 | 1160 | 410 |
| MCG - R - 4 | 3470 | 410 |
| MCG - R - 5 | 1520 | 360 |
| MCG - R - 6 | 1300 | 300 |
| MCG - R - 7 | 2400 | 300 |
| MCG - R - 8 | 1300 | 300 |
| MCG - R - 9 | 200 | 650 |
| MCG - R - 10 | 200 | 1100 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MCG - L - SEAT 1 | Backrest | 7030 | - | 160 |
| Seat | 7030 | 350 | 270 | |
| MCG - L - SEAT 2 | Backrest | 1420 | 170 | 160 |
| Seat | 1420 | 420 | 85 | |
| MCG - L - SEAT 3 | Backrest | 2410 | 410 | 410 |
| Seat | 2410 | 420 | 85 | |
| MCG - L - SEAT 4 | Backrest | 1420 | 170 | 160 |
| Seat | 1420 | 420 | 85 |
Marvel Stadium Left Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MAR - L - 1 | 1360 | 280 |
| MAR - L - 2 | 2155 | 280 |
| MAR - L - 3 | 1245 | 280 |
| MAR - L - 4 | 3820 | 200 |
| MAR - L - 5 | 7680 | 230 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MAR - L - SEAT 1 | Backrest | 4700 | - | 140 |
| Seat | 4700 | 420 | 75 | |
| MAR - L - SEAT 2 | Backrest | 3820 | - | 140 |
| Seat | 3820 | 400 | 75 |
Marvel Stadium Centre Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MAR - C - 1 | 2725 | 280 |
| MAR - C - 2 | 2480 | 200 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MAR - C - SEAT 1 | Backrest | 2725 | - | 140 |
| Seat | 2725 | 420 | 75 | |
| MAR - C - SEAT 2 | Backrest | 2670 | - | 140 |
| Seat | 2670 | 400 | 75 |
Marvel Stadium Right Interchange Bench
| Location | Width (mm) | Height (mm) |
|---|---|---|
| MAR - R - 1 | 820 | 280 |
| MAR - R - 2 | 2610 | 280 |
| MAR - R - 3 | 1150 | 280 |
| MAR - R - 4 | 4150 | 200 |
| MAR - R - 5 | 4850 | 230 |
| Location | Component | Width (mm) | Depth (mm) | Height (mm) |
|---|---|---|---|---|
| MAR - R - SEAT 1 | Backrest | 4820 | - | 140 |
| Seat | 4820 | 400 | 75 | |
| MAR - R - SEAT 2 | Backrest | 4150 | - | 140 |
| Seat | 4150 | 400 | 75 |
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Elizabeth Cook to find out how we can help you.
For set-up and assitance with MKTG Drop contact the
MKTG Drop team.
