The AFLW Superscreen is a portable LED asset featured at select venues. The Superscreen features prominently on the centre wing broadcast side for optimal exposure.
Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
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Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.
This does not apply for scrolling / moving content.
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Some designs include a set of small logos along the bottom of the field LED.
This option can be useful if there is a close up near the LED.
Due to the way the LED are played out, it is important that all files are the exact same duration.
For in game content make sure the files you create are 15 seconds exactly, and not a frame too long or short.
The duration should read ‘0.00.15.00’
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
|Monday before match day|
Contact MKTG immediately if you are unable to meet these deadlines.
You are able to supply static or animated content for this space.
For content to be played in-game the duration should be 30 seconds.
There is no set duration for out-of-game content.
There may be instances where your video file loops.
|Content||FPS||File Type||Codec||In game duration||Out of game duration|
|Static||-||.jpg or .png||RGB||-||-|
MKTG Drop Asset
|Content||MKTG Drop Asset|
|Video or Static||AFLW Superscreen - IG (In Game)
AFLW Superscreen - OOG (Out of Game)