TEAM LIST

Before every home game this LED graphic will play to list out all the players about to play. The team list asset is created with two main elements. Headshot images and a 60 second background LED.

You will need to create a headshot image for every player in a specific format so that on game day using the weekly team list an accurate graphic will be displayed.

The Team List animation can run on the field and/or the parapet LED.

Inform MKTG if you would prefer if the headshot images to scroll slowly around the LED or remain stationary.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement

Layout

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Files

Due to the way the LED are played out, it is important that all files are the same duration.

Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.

For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Club Deadlines

CLUB CONTENT, CLUB COMMERCIAL PARTNERS, CLUB FORM.
Match dayDeadline
ThursdayMonday 12pm
FridayTuesday 12pm
SaturdayTuesday 12pm
SundayWednesday 12pm
MondayWednesday 12pm
TuesdayThursday 12pm
WednesdayFriday 12pm
First Home MatchContent Deadline
Round 1Wednesday 23rd February 2022
Round 2Thursday 3rd March 2022

Commercial Deadline

AFL COMMERCIAL PARTNERS.
Match dayDeadline
AnyMonday 12pm

Contact MKTG immediately if you are unable to meet these deadlines.

You will need to provide a .zip file with each player’s created image through MKTG Drop.

Example headshot

Headshots must include:

  • Headshot image
  • Name
  • Jumper Number

You may include additional logos or branding in these images.

Please ensure you adhear to the following naming convention:

TL_FIELD/PARAPET_Champion-Data-ID-Number.png

For example: TL_FIELD_260113.png

Headshot - File Format

Field DimensionsParapet DimensionsFile formatColour space
2160x961440x64.pngRGB (alpha accepted)

Headshot - MKTG Drop Asset

ContentMKTG Drop Asset
Headshot zipAFL Headshots

The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

Team list backgrounds are 60 seconds looping graphics.

We recommend the background LED creative not include any text or logos as these will come from the headshot files on top of the background LED.

MCG Out of Game LED layout

360° LED - MCG Out of Game - Field Dimensions

File NameMCG-FOG1MCG-FOG2MCG-FOG3MCG-FOG4MCG-FOG5
Dimensions7744x967744x9613824x969058x969058x96

360° LED - MCG Out of Game - Parapet Dimensions

File NameMCG-POG1MCG-POG2MCG-POG3MCG-POG4MCG-POG5MCG-POG6MCG-POG7MCG-POG8
Dimensions7760x641552x642160x645808x6413936x644096x64 5200x641952x64

360° LED - MCG Out of Game - File Format

ContentVenueFPSFile typeCodecDuration
VideoMCG
50.mp4H.26460 seconds (looping)
StaticMCG-.jpg or .pngRGB - 72dpi-

360° LED - MCG Out of Game - MKTG Drop Asset

ContentDurationMKTG Drop Asset
Out of gameUnspecifiedAFL LED MCG 360 - OOG

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 7 parapet files to fill out the stadium. 

You are able to supply static or animated content for this space. 

Team list backgrounds are 60 seconds looping graphics.

We recommend the background LED creative not include any text or logos as these will come from the headshot files on top of the background LED.

NOTE: Parapet 7 and Parapet 1 meet seemlessly. See layout map.

Marvel Out of Game LED layout

360° LED - Marvel Out of Game - Field Dimensions

File NameMAR-FIG1MAR-FIG2MAR-FIG3MAR-FIG4MAR-FIG5
Dimensions9000x969000x9611520x969000x969000x96

360° LED - Marvel Out of Game - Parapet Dimensions

File NameMAR-PIG1MAR-PIG2MAR-PIG3MAR-PIG4MAR-PIG5MAR-PIG6MAR-PIG7
Dimensions4160x645120x645610x6411100x645610x645040x64 4320x64

360° LED - Marvel Out of Game - File Format

ContentVenueFPSFile typeCodecDuration
VideoMarvel Stadium
50.mp4H.26460 seconds (looping)
StaticMarvel Stadium-.jpg or .pngRGB - 72dpi-

360° LED - Marvel Out of Game - MKTG Drop Asset

ContentDurationMKTG Drop Asset
Out of gameUnspecifiedAFL LED MAR 360 - OOG

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Elizabeth Cook to find out how we can help you.

For set-up and assitance with MKTG Drop contact the
MKTG Drop team.

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