GOAL ANIMATION

The goal animation has two components that are played together

During the second half of the parapet animation goal kicker stats are displayed on some of the parapet screens.

Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.

If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.

We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.

The big screen component of the goal animation runs for 20 seconds.

  • 5 seconds: Club branded celebration
  • 5 seconds: Goal sponsor celebration
  • 10 seconds: Hold end frame of sponsor celebration

The animation will be displayed for 10 seconds, but we require an extra 10 seconds handle at the end of the video for operational use.

Example big screen graphic with title safe shown

Dimensions

AssetVenueDimensionsTitle safe
Big ScreenMCG
Marvel Stadium
1920x108060 pixels

File Format

ContentFPSFile typeCodecDuration
Video25 or 50i.mp4H.26420 seconds

Audio

ChannelsSample RateMax
248kHz-24 LKFS

MKTG Drop Asset

ContentMKTG Drop Asset
Goal - Big ScreenAFL Big Screen - Goal Animation 21

The LED component of the goal animation runs for 25 seconds.

  • 10 seconds: Club branded celebration
  • 15 seconds: Goal sponsor celebration

During the 15 seconds of goal sponsor celebration two of the parapet sections are used for displaying the goal kicker stats. More information below.

  • MCG-PGG4
  • MCG-PGG7

The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium. 

MCG Goal LED layout

Field Dimensions

File NameMCG-FGG1MCG-FGG2MCG-FGG3MCG-FGG4MCG-FGG5
Dimensions7744x967744x9613824x969058x969058x96

Parapet Dimensions

File NameMCG-PGG1MCG-PGG2MCG-PGG3*MCG-PGG4*MCG-PGG5MCG-PGG6*MCG-PGG7*MCG-PGG8
Dimensions7660x641552x642160x645808x6413936x644096x64 5200x641952x64

File Format

ContentVenueFPSFile typeCodecDuration
VideoMCG
50.mp4H.26425 seconds

MKTG Drop Asset

ContentMKTG Drop Asset
MCG Goal LEDAFL LED MCG 360 - Goal Animation 21

The LED component of the goal animation runs for 25 seconds.

  • 10 seconds: Club branded celebration
  • 15 seconds: Goal sponsor celebration

During the 15 seconds of goal sponsor celebration two of the parapet sections are used for displaying the goal kicker stats. More information below.

  • MAR-PGG3
  • MAR-PGG6

The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 7 parapet files to fill out the stadium. 

Marvel Goal LED layout

Field Dimensions

File NameMAR-FGG1MAR-FGG2MAR-FGG3MAR-FGG4MAR-FGG5
Dimensions9000x969000x9611520x969000x969000x96

Parapet Dimensions

File NameMAR-PGG1MAR-PGG2*MAR-PGG3*MAR-PGG4MAR-PGG5*MAR-PGG6*MAR-PGG7
Dimensions4880x645120x645610x6411100x645610x645040x64 6480x64

File Format

ContentVenueFPSFile typeCodecDuration
VideoMarvel Stadium
50.mp4H.26425 seconds

MKTG Drop Asset

ContentMKTG Drop Asset
Marvel Goal LEDAFL LED MAR 360 - Goal Animation 21

During the 15 second goal sponsor section of the LED animation, two of the parapet sections are used to display some in game stats for the player that just kicked the goal. You will also be required to provide a backup version where these parapet files are the same as the other parapet creatives, in case there is a problem with the live data stream.

The MCG:

  • MCG-PGG4
  • MCG-PGG7

Marvel Stadium:

  • MAR-PGG3
  • MAR-PGG6

Data options that can be included:

REQUIRED

  • Name
  • Jumper number
  • Goals
  • Behinds

OPTIONAL

  • Disposals
  • Kicks
  • Marks
  • Handballs

There are several options for working with this requirement.

  1. Design an LED where the relevant parapet sections have designated sections for the data to be injected. You will need to provide a sample of how you intend the data sites to look as well as the font and text colour. Backup also required.
Example clean render
Example with live data
  1. Create your LED without taking the statistics section into account and MKTG Studio can create these live data sites for you, keeping in line with provided brand guidelines and assets
  2. Create your LED without taking the statistics section into account and MKTG will create a generic un-branded parapet for the statistics to display
  1. Big screen animation (20 seconds)
  2. MCG/Marvel LED animation with live data sites (25 seconds)
  3. MCG/Marvel LED aniamtion without live data sites (25 seconds)

Goal Animation timeline

TIME5 sec10 sec15 sec20 sec 25 sec
BIG SCREENClubSponsorHold endHold end-
FIELD LEDClubClubSponsorSponsorSponsor
PARAPET LEDClubClubSponsor
with live data sites
Sponsor
with live data sites
Sponsor
with live data sites

Make sure you read through all our tips and best practice guidelines.

Click a sub-heading to read all about it.

Legibility

Content should fill up as much of the LED height as possible.

There are no safe areas on the LED, all pixels will be seen.

✔ Utilise the full height of the LED
✖ Don’t leave excessive space above/below content

Text and graphics should be large and bold to maximise legibility from a distance.

Shorter messages perform better than longer creatives with a lot of copy.

✔ Thick and large text
✖ Thin or cursive text can be hard to read

Maximise contrast between the background and foreground elements.

✔ Maximum contrast
✖ Not enough contrast

Dark or bold colour backgrounds perform best on broadcast.

White and lighter colours should be avoided as the white can overpower the content.

✔ Dark or colourful backgrounds
✖ White or light backgrounds

Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.

However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.

Consider having your branding/main message on screen for the majority of the duration.

You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.

✖ Avoid very fast movement

Layout

Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.

Take into consideration your content will be back to back with another file.

✔ Even spacing between elements
✖ Un-even spacing

Make sure to populate the entire LED and not leave large gaps.

You may miss out on exposure if too much space is left blank.

Do not put two lines of text on top of each other on the LED.

✔ Good coverage
✖ Poor coverage

Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.

This does not apply for scrolling / moving content.

✖ Logos over the ends

You should keep all logos and assets the same size throughout your LED and across all files.

Field and parapet can have different sizes to each other.

✔ Same sized elements
✖ Differently sized elements

Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:

One tile – Logo on each end

When it is tiled, you will end up with two logos next to each other before the text repeats.

There is nothing wrong with this, but it is something to keep in mind.

Two tiles – Logo on each end

Some designs include a set of small logos along the bottom of the field LED.

This option can be useful if there is a close up near the LED.

Files

Due to the way the LED are played out, it is important that all files are the exact same duration.

For in game content make sure the files you create are 15 seconds exactly, and not a frame too long or short.

The duration should read ‘0.00.15.00’

After Effects composition settings

Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.

You may need to change the following Media Encoder settings to the following:

Profile: Main

Level: Unrestricted

Adobe Media Encoder settings

Submission

All content is to be provided through our upload and content management portal MKTG Drop.

You will need to be set up as a user, contact the MKTG Drop team to get started.

Instructions for how to use Drop are available here.

Instructions for re-using existing content are found here.

Deadlines

Deadline
Monday before match day

Contact MKTG immediately if you are unable to meet these deadlines.

MKTG has an expert in-house studio, specialising in stadium content creation and conversion.

Find out more here and contact Iliyas Hafiz to find out how we can help you.

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