- Introduction
The goal animation has two components that are played together
During the second half of the parapet animation goal kicker stats are displayed on some of the parapet screens.
Make sure to read the specs carefully as well as follow the best practice guidelines at the bottom of this page.
If you require assistance understanding these specs or need help creating content, MKTG Studio is here to help.
We recommend bookmarking this website and joining our MKTG specs mailing list to make sure you always have the latest information.
- Content Guidelines
Make sure you read through all our tips and best practice guidelines.
Click a sub-heading to read all about it.
Legibility
Content should fill up as much of the LED height as possible.
There are no safe areas on the LED, all pixels will be seen.
Text and graphics should be large and bold to maximise legibility from a distance.
Shorter messages perform better than longer creatives with a lot of copy.
Maximise contrast between the background and foreground elements.
Dark or bold colour backgrounds perform best on broadcast.
White and lighter colours should be avoided as the white can overpower the content.
Animated content can be a great way to draw the eye and display multiple messages over the duration of the content.
However animations must not be too distracting, scroll too fast, feature too many messages or flashing graphics.
Consider having your branding/main message on screen for the majority of the duration.
You can use photos, product images and video on the LED, however using these elements exclusively isn’t very effective in this space.
Layout
Making sure your elements are evenly spaced ensures that you don’t leave large empty spaces on the LED.
Take into consideration your content will be back to back with another file.
Make sure to populate the entire LED and not leave large gaps.
You may miss out on exposure if too much space is left blank.
Do not put two lines of text on top of each other on the LED.
Do not use your elements to cover up the seams between ANY files. Content will end up cut in half.
This does not apply for scrolling / moving content.
You should keep all logos and assets the same size throughout your LED and across all files.
Field and parapet can have different sizes to each other.
Consider your designs not only on their own but in relation to each other. If you have a tile that starts and ends with a logo such as below:
When it is tiled, you will end up with two logos next to each other before the text repeats.
There is nothing wrong with this, but it is something to keep in mind.
Some designs include a set of small logos along the bottom of the field LED.
This option can be useful if there is a close up near the LED.
Files
Due to the way the LED are played out, it is important that all files are the same duration.
Where a spec requires a certain duration, the files must all be exactly that duration, and not a frame more or less.
For example if you are required to make content that is 15 seconds long, you can check the duration in After Effects in the composition settings. The duration should read ‘0.00.15.00’
Sometimes when creating files in Adobe Media Encoder or Handbreak, the large dimensions of the LED files can be restricted by the default settings. Make sure to double check the output dimensions.
You may need to change the following Media Encoder settings to the following:
Profile: Main
Level: Unrestricted
- Submission & Deadlines
Submission
All content is to be provided through our upload and content management portal MKTG Drop.
You will need to be set up as a user, contact the MKTG Drop team to get started.
Instructions for how to use Drop are available here.
Instructions for re-using existing content are found here.
Club Deadlines
CLUB CONTENT, CLUB COMMERCIAL PARTNERS, CLUB FORM.
| Match day | Deadline |
|---|---|
| Thursday | Monday 12pm |
| Friday | Tuesday 12pm |
| Saturday | Tuesday 12pm |
| Sunday | Wednesday 12pm |
| Monday | Wednesday 12pm |
| Tuesday | Thursday 12pm |
| Wednesday | Friday 12pm |
| First Home Match | Content Deadline |
|---|---|
| Round 1 | Wednesday 23rd February 2022 |
| Round 2 | Thursday 3rd March 2022 |
Commercial Deadline
AFL COMMERCIAL PARTNERS.
| Match day | Deadline |
|---|---|
| Any | Monday 12pm |
Contact MKTG immediately if you are unable to meet these deadlines.
- Big Screen
The big screen component of the goal animation runs for 20 seconds.
- 5 seconds: Club branded celebration
- 5 seconds: Goal sponsor celebration
- 10 seconds: Hold end frame of sponsor celebration
The animation will be displayed for 10 seconds, but we require an extra 10 seconds handle at the end of the video for operational use.
For home games played at Marvel Stadium, a Super Screen version of the big screen animation will also need to be created.
Dimensions
| Asset | Venue | Dimensions | Title safe |
|---|---|---|---|
| Big Screen | MCG Marvel Stadium | 1920x1080 | 60 pixels |
| Super Screen | Marvel Stadium | 3840x1080 | 60 pixels |
File Format
| Content | FPS | File type | Codec | Duration |
|---|---|---|---|---|
| Video | 25 or 50i | .mp4 | H.264 | 20 seconds |
Audio
| Channels | Sample Rate | Max |
|---|---|---|
| 2 | 48kHz | -24 LKFS |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Goal - Big Screen | AFL Big Screen - Goal |
| Goal - Big Screen and Super Screen (for Marvel home games) | AFL Big Screen + Super Screen - Goal |
- 360° LED - MCG
The LED component of the goal animation runs for 25 seconds.
- 10 seconds: Club branded celebration
- 15 seconds: Goal sponsor celebration
During the 15 seconds of goal sponsor celebration two of the parapet sections are used for displaying the goal kicker stats. More information below.
- MCG-PGG4
- MCG-PGG7
The 360° spec allows you to create unique content that covers the full width LED at the MCG. You will need to create 5 field files and 8 parapet files to fill out the stadium.
Field Dimensions
| File Name | MCG-FGG1 | MCG-FGG2 | MCG-FGG3 | MCG-FGG4 | MCG-FGG5 |
|---|---|---|---|---|---|
| Dimensions | 7744x96 | 7744x96 | 13824x96 | 9058x96 | 9058x96 |
Parapet Dimensions
| File Name | MCG-PGG1 | MCG-PGG2 | MCG-PGG3 | *MCG-PGG4* | MCG-PGG5 | MCG-PGG6 | *MCG-PGG7* | MCG-PGG8 |
|---|---|---|---|---|---|---|---|---|
| Dimensions | 7660x64 | 1552x64 | 2160x64 | 5808x64 | 13936x64 | 4096x64 | 5200x64 | 1952x64 |
File Format
| Content | Venue | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
| Video | MCG | 50 | .mp4 | H.264 | 25 seconds |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| MCG Goal LED | AFL LED MCG 360 - Goal Animation |
- 360° LED - Marvel Stadium
The LED component of the goal animation runs for 25 seconds.
- 10 seconds: Club branded celebration
- 15 seconds: Goal sponsor celebration
During the 15 seconds of goal sponsor celebration two of the parapet sections are used for displaying the goal kicker stats. More information below.
- MAR-PGG3
- MAR-PGG6
The 360° spec allows you to create unique content that covers the full width LED at Marvel Stadium. You will need to create 5 field files and 7 parapet files to fill out the stadium.
Field Dimensions
| File Name | MAR-FGG1 | MAR-FGG2 | MAR-FGG3 | MAR-FGG4 | MAR-FGG5 |
|---|---|---|---|---|---|
| Dimensions | 9000x96 | 9000x96 | 11520x96 | 9000x96 | 9000x96 |
Parapet Dimensions
| File Name | MAR-PGG1 | MAR-PGG2 | *MAR-PGG3* | MAR-PGG4 | MAR-PGG5 | *MAR-PGG6* | MAR-PGG7 |
|---|---|---|---|---|---|---|---|
| Dimensions | 4880x64 | 5120x64 | 5610x64 | 11100x64 | 5610x64 | 5040x64 | 6480x64 |
File Format
| Content | Venue | FPS | File type | Codec | Duration |
|---|---|---|---|---|---|
| Video | Marvel Stadium | 50 | .mp4 | H.264 | 25 seconds |
MKTG Drop Asset
| Content | MKTG Drop Asset |
|---|---|
| Marvel Goal LED | AFL LED MAR 360 - Goal Animation |
- LED - Parapet Goal kicker stats
During the 15 second goal sponsor section of the LED animation, two of the parapet sections are used to display some in game stats for the player that just kicked the goal. You will also be required to provide a backup version where these parapet files are the same as the other parapet creatives, in case there is a problem with the live data stream.
The MCG:
- MCG-PGG4
- MCG-PGG7
Marvel Stadium:
- MAR-PGG3
- MAR-PGG6
Data options that can be included:
REQUIRED
- Name
- Jumper number
- Goals
- Behinds
OPTIONAL
- Disposals
- Kicks
- Marks
- Handballs
There are several options for working with this requirement.
- Design an LED where the relevant parapet sections have designated sections for the data to be injected. You will need to provide a sample of how you intend the data sites to look as well as the font and text colour. Backup also required.
- Create your LED without taking the statistics section into account and MKTG Studio can create these live data sites for you, keeping in line with provided brand guidelines and assets
- Create your LED without taking the statistics section into account and MKTG will create a generic un-branded parapet for the statistics to display
- Goal Animation checklist
- Big screen animation (20 seconds)
- Super screen animation for Marvel home games (20 seconds)
- MCG/Marvel LED animation with live data sites (25 seconds)
- MCG/Marvel LED aniamtion without live data sites (25 seconds)
Goal Animation timeline
| TIME | 5 sec | 10 sec | 15 sec | 20 sec | 25 sec |
|---|---|---|---|---|---|
| BIG/SUPER SCREEN | Club | Sponsor | Hold end | Hold end | - |
| FIELD LED | Club | Club | Sponsor | Sponsor | Sponsor |
| PARAPET LED | Club | Club | Sponsor with live data sites | Sponsor with live data sites | Sponsor with live data sites |
- Contact
MKTG has an expert in-house studio, specialising in stadium content creation and conversion.
Find out more here and contact Elizabeth Cook to find out how we can help you.
For set-up and assitance with MKTG Drop contact the
MKTG Drop team.
